APA (7th ed.) Citation

McDonald, M., & Wilson, H. A. (2016). Marketing plans: How to prepare them, how to profit from them (Eighth Edition.). Wiley.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Hugh A. Wilson. Marketing Plans: How to Prepare Them, How to Profit from Them. Eighth Edition. Hoboken: Wiley, 2016.

MLA (9th ed.) Citation

McDonald, Malcolm, and Hugh A. Wilson. Marketing Plans: How to Prepare Them, How to Profit from Them. Eighth Edition. Wiley, 2016.