The management game of communication:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald
2016
|
| Ausgabe: | First edition |
| Schriftenreihe: | Advances in public relations and communication management
volume 1 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xviii, 297 Seiten Diagramme |
| ISBN: | 9781786357168 |
Internformat
MARC
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| 250 | |a First edition | ||
| 264 | 1 | |a Bingley |b Emerald |c 2016 | |
| 300 | |a xviii, 297 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 700 | 1 | |a Brønn, Peggy Simcic |0 (DE-588)171043774 |4 edt | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029250861 | ||
Datensatz im Suchindex
| _version_ | 1804176709132484608 |
|---|---|
| adam_text | CONTENTS
LIST OF CONTRIBUTORS lx
SERIES PREFACE
INTRODUCTION
PARTI
LINKING COMMUNICATION AND BUSINESS
BUSINESS KNOWLEDGE AS A LIMITED
SUCCESS FACTOR FOR COMMUNICATION
MANAGERS: RESULTS OF A SURVEY IN THE
GERMAN-SPEAKING CONTEXT
Holger Sievert, Lars Rademacher and Anna Weber
PUBLIC RELATIONS: ECONOMICS VS.
COMMUNICATION SCIENCE - EFFECTS OF
EDUCATION ON THE PRACTICE IN AUSTRIAN
NON-PROFIT ORGANISATIONS
Astrid Spatzier 23
COMMUNICATION AND MANAGEMENT: AN
OBVIOUS RELATIONSHIP? THE BA CURRICULA IN
COMMUNICATION MANAGEMENT IN FLANDERS
Anne-Marie Cotton and Els Van Betsbrugge 45
SILO THINKING IS OUT, FORTRESS INVADED:
RUNNING A COMMUNICATION PROGRAMME AT
A BUSINESS SCHOOL
Anne Kankaanranta and Leena Louhiala-Salminen 69
V
VI
CONTENTS
COMMUNICATION COURSES IN MBA
PROGRAMMES: AN ANALYSIS OF CURRICULA OF
BUSINESS SCHOOLS IN THE UNITED STATES
AND EUROPE
Ralf Spüler, Stefan Weinacht and Andreas Köhler 85
PART II
COMMUNICATION, LEADERSHIP AND
ORGANISATIONAL GOALS
BULWARK OF THE COMPANY OR ADVOCATE OF
STAKEHOLDERS? PUBLIC RELATIONS STRATEGIES
BETWEEN INFLUENCING AND CONSULTING
Olaf Hoffjann and Philine Hachmeister 99
COMMUNICATING THE LEADERSHIP STATUS OF
ORGANISATIONS: A CROSS-NATIONAL STUDY IN
10 EUROPEAN COUNTRIES
Ansgar Zerfass and Markus Wiesenberg 121
COMMUNICATION PROFESSIONALS AND
ORGANISATIONAL DECISION-MAKING: A FINNISH
STUDY OF PRACTITIONER ROLES
Markus Mykkanen 143
PUTTING COMMUNICATION AND SOFT TOOLS
INTO MANAGERIAL SCORING SCOPE: HURDLES
AND OPPORTUNITIES FOR COMBINING
COMMUNICATION AND MANAGERIAL
INSIGHTS (KPIS)
Ton Baetens and Jan Maessen 163
CREATING SHARED VALUE THROUGH
COMMUNICATION: A CASE STUDY ANALYSIS
OF BARILLA
Emanuele Invernizzi, Stefania Romenti and 181
Grazia Murtarelli
Contents
vii
PART III
NEW AND EMERGENT THINKING AROUND
THE PRACTICE
EXPLORING THE MAGIC OF MENTORING- CARFFR
PLANNING FOR THE PUBLIC RELATIONS
PROFESSION
Ralph Tench, Lucy Laville and Juliane Kiesenbauer 205
CHANGE COMMUNICATION: EMERGING
PERSPECTIVES FOR ORGANISATIONS AND
PRACTITIONERS
IvanaCrestani
DIALOGUE FOR STRATEGIC DECISION-MAKING
PROCESSES: AN IDEA MODEL
Elena Gutiérrez-Garcia and Monica Recalde
CORPORATE COMMUNICATION IN SMEs:
UNVEILING AN IGNORED FIELD OF PRACTICE
Ansgar Zerfass and Luisa Winkler
ABOUT THE CONTRIBUTORS
287
INDEX
293
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| isbn | 9781786357168 |
| language | English |
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| spelling | The management game of communication edited by Peggy Simcic Brønn, Stefania Romenti, Ansgar Zerfass First edition Bingley Emerald 2016 xviii, 297 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Advances in public relations and communication management volume 1 (DE-588)1071861417 Konferenzschrift gnd-content Brønn, Peggy Simcic (DE-588)171043774 edt Romenti, Stefania edt Zerfaß, Ansgar 1965- Sonstige (DE-588)115351825 oth Advances in public relations and communication management volume 1 (DE-604)BV044778574 1 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029250861&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)1071861417 |
| title | The management game of communication |
| title_auth | The management game of communication |
| title_exact_search | The management game of communication |
| title_full | The management game of communication edited by Peggy Simcic Brønn, Stefania Romenti, Ansgar Zerfass |
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| title_short | The management game of communication |
| title_sort | the management game of communication |
| topic_facet | Konferenzschrift |
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