Pitch anything: an innovative method for presenting, persuading and winning the deal
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
[2011]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis Klappentext Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes index |
| Beschreibung: | vii, 225 Seiten Illustrationen 24 cm |
| ISBN: | 9780071752855 0071752854 |
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Datensatz im Suchindex
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| adam_text |
PITCH ANYTHING
/ KLAFF, OREN
: C2011
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE PITCH METHOD
FRAME CONTROL
STATUS
PITCHING YOUR BIG IDEA
FRAME STACKING AND HOT COGNITIONS
ERADICATING NEEDINESS
CASE STUDY: THE AIRPORT DEAL
GET IN THE GAME.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Contents Chapter 1 The Method Chapter 2 Frame Control Chapter 3 Status Chapter 4 Pitching Your Big Idea Chapter 5 Frame Stacking and Hot Cognitions 129 Chapter 6 Eradicating Neediness Chapter 7 Case Study: The Airport Deal Chapter 8 Get in the Game Index 1 19 69 219 207 95 157 171
hen it comes to delivering a pitch, W Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-ofa-kind method to raise more than $400 million and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art-it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: § etting the Frame У elling the Story R evealing the Intrigue О ffering the Prize N ailing the Hookpoint Q etting a Decision One truly great pitch can improve your career, make you a lot of money-and even change your life. Success is dependent on the method you use,
not how hard you try. “Better method, more money," Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else's. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience-and you'll have more funding and support than you ever thought possible.
Contents Chapter 1 The Method Chapter 2 Frame Control Chapter 3 Status Chapter 4 Pitching Your Big Idea Chapter 5 Frame Stacking and Hot Cognitions 129 Chapter 6 Eradicating Neediness Chapter 7 Case Study: The Airport Deal Chapter 8 Get in the Game Index 1 19 69 219 207 95 157 171
hen it comes to delivering a pitch, W Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-ofa-kind method to raise more than $400 million and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art-it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: § etting the Frame У elling the Story R evealing the Intrigue О ffering the Prize N ailing the Hookpoint Q etting a Decision One truly great pitch can improve your career, make you a lot of money-and even change your life. Success is dependent on the method you use,
not how hard you try. “Better method, more money," Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else's. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience-and you'll have more funding and support than you ever thought possible. |
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| discipline | Wirtschaftswissenschaften |
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| title_full_unstemmed | Pitch anything an innovative method for presenting, persuading and winning the deal Oren Klaff |
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