News for a mobile-first consumer:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Peter Lang
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Klappentext Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXIII, 272 Seiten Illustrationen, Diagramme |
| ISBN: | 9781433128417 9781433128400 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | The rapid adoption of mobile devices has created a new type of consumer, one who
chooses smartphones and tablets over laptops and desktops, TV and radio, print
newspapers, magazines, books, and landline phones. This new mobile consumer has
not just forced businesses, institutions, governments, and organizations to innovate with
mobile solutions; this new mobile consumer has upended the news media landscape,
challenging news organizations and journalists to produce news for consumers who have
little resemblance to yesterday s newspaper readers, TV news viewers, and online news
consumers.
Based on two national surveys, News for a Mobile-First Consumer introduces a mobile
consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile
specialists, and mobile laggards. The demographics of these mobile consumers as well
as their relationship to news and social media are explored in depth. Social media as a
competitor to and platform for mobile news are also examined, and special attention is
devoted to news apps from the perspective of consumers.
News for a Mobile-First Consumer also provides insight about millennials, racial and
ethnic minorities, and women, who are at the forefront of the mobile revolution but
less engaged with news. To improve mobile journalism and increase news engagement,
Essentials of Mobile Journalism are proposed.
As the first book to explore news and consumers in the mobile sphere, this book is
required reading for scholars and professionals as well as undergraduate and graduate
students enrolled in journalism, communication, strategic communications, advertising,
media and society, marketing, and technology courses.
i
PAULA M. POINDEXTER (Ph.D., Syracuse University) is
a journalism professor at the University of Texas at Austin.
She is author of Millennials, News, and Social Media: Is
News Engagement a Thing of the Past? (Peter Lang, 2012).
She is a past president of the Association for Education
in Journalism and Mass Communication (AEJMC) and in
that role was responsible for creating News Engagement
Day. Poindexter s news media experience includes the Los
Angeles Times and Houston s KPRC-TV.
TABLE OF CONTENTS
List of Figures ix
List of Tables xi
List of Appendices XV
Preface xvii
Acknowledgments xxi
Chapter 1: The Smart Mobile Landscape 1
Chapter 2: News in the Mobile Age 23
Chapter 3: Social Media on the Mobile Stage 39
Chapter 4: News Consumers5 Preferences in a Mobile
Environment 53
Chapter 5: Millennial in a Mobile News and Social Media World 69
Chapter 6: Race, Ethnicity, and Mobile 95
Chapter 7: Women and Men: Divided and Connected in the
Mobile Space 115
Chapter 8: Political Identity, News, Social Media, and Mobile 139
VIII
NEWS FOR A MOBILE-FIRST CONSUMER
Chapter 9: Doing Journalism in a Mobile World 161
Chapter 10: The Future of News in a Crowded Mobile Landscape 179
Appendices 211
References 251
Index 263
|
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| author | Poindexter, Paula Maurie |
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| discipline | Allgemeines |
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| language | English |
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| spellingShingle | Poindexter, Paula Maurie News for a mobile-first consumer Journalism / United States / History / 21st century News audiences / United States / History / 21st century Journalism / Technological innovations / United States Electronic news gathering / United States / History Social media / United States / History Generation Y. Electronic news gathering fast Generation Y. fast Journalism fast Journalism / Technological innovations fast News audiences fast Social media fast Geschichte Journalismus (DE-588)4028779-8 gnd Mobiles Endgerät (DE-588)7689895-7 gnd Online-Medien (DE-588)4535907-6 gnd Nachrichtensendung (DE-588)4127995-5 gnd |
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| title | News for a mobile-first consumer |
| title_auth | News for a mobile-first consumer |
| title_exact_search | News for a mobile-first consumer |
| title_full | News for a mobile-first consumer Paula M. Poindexter |
| title_fullStr | News for a mobile-first consumer Paula M. Poindexter |
| title_full_unstemmed | News for a mobile-first consumer Paula M. Poindexter |
| title_short | News for a mobile-first consumer |
| title_sort | news for a mobile first consumer |
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