Rhetoric of logos: a primer for visual language = 1st edition
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Zurich
niggli
2017
|
| Ausgabe: | 1st edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 142 Seiten 120 Illustrationen 21x15 cm |
| ISBN: | 9783721209570 3721209575 |
Internformat
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| 245 | 1 | 0 | |a Rhetoric of logos |b a primer for visual language = 1st edition |c Eduard Helmann ; Brian Switzer (ed.) |
| 246 | 1 | 1 | |a 1st edition |
| 250 | |a 1st edition | ||
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| 300 | |a 142 Seiten |b 120 Illustrationen |c 21x15 cm | ||
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Datensatz im Suchindex
| DE-BY-863_location | 1340 |
|---|---|
| DE-BY-FWS_call_number | 1340/AM 29900 H478 |
| DE-BY-FWS_katkey | 660340 |
| DE-BY-FWS_media_number | 083101358662 |
| _version_ | 1806527696452190208 |
| adam_text |
CONTENTS
P R O L O G
6
F OREW ORD
9
A BSTRACT
10
COLLECT, COM PARE, SORT, AND GAIN INSIGHT
IN T H E B E G I N N I N G W A S T H E B R A N D M A R K
I 6 A * I
G OING BACK TO TH E RO O TS*THE ORIGINS OF LOGOS
23
A * II
D ESIGN PROGRAM S* C ORPO RATE ID E N TITY *B RAND ID E N TITY
29
A * I I I
FIVE ELEM ENTS*THE ELEM ENTS OF CORP O RATE DESIGN
A L A N G U A G E F O R T H E S H A P E
4 0
B * I
M ARKING AND LEAVING AN IM PRESSION
4 I
B * II
CLASSICAL RHETORIC
4 7
B * I I I
THE ASSOCIATION* D ESIGN AND CLASSICAL RH ETO RIC
52
B * IV
ANALYSIS AND CLASSIFICATION
TROPES
54
* FIGURES OF CIRCUM SCRIP TIO N
SCHEMES
82
* FIGURES OF ADDITION
9 2
* FIGURES OF TRAN SP O SITIO N
96
* FIGURES OF OM ISSION
100
B * V
FINDINGS
104 C * I
1 1 2
C
* II
117
C
*
I I I
123
C
* IV
133
C
* V
SPEAKING ABOUT THE SHAPE
E XPANSION OF TH E RELEVANCE M ODEL
LOCATIONS AND INSTRUCTIONS
CAUSING AN EFFECT*THE U LTIM ATE AIM OF A SUCCESSFUL LOGO
ANALYSIS
FINDINGS
1 3 4
EPILOG
136
A P P E N D IX
B IBLIOGRAPHY
C REDITS |
| any_adam_object | 1 |
| author | Helmann, Eduard |
| author2 | Switzer, Brian |
| author2_role | edt |
| author2_variant | b s bs |
| author_GND | (DE-588)1116727188 |
| author_facet | Helmann, Eduard Switzer, Brian |
| author_role | aut |
| author_sort | Helmann, Eduard |
| author_variant | e h eh |
| building | Verbundindex |
| bvnumber | BV043833718 |
| classification_rvk | AM 29900 AP 15360 LH 71250 |
| ctrlnum | (OCoLC)961374752 (DE-599)BSZ473652730 |
| dewey-full | 741.6 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 741 - Drawing and drawings |
| dewey-raw | 741.6 |
| dewey-search | 741.6 |
| dewey-sort | 3741.6 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte Allgemeines |
| edition | 1st edition |
| format | Book |
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| id | DE-604.BV043833718 |
| illustrated | Illustrated |
| indexdate | 2024-08-05T08:24:25Z |
| institution | BVB |
| isbn | 9783721209570 3721209575 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029244455 |
| oclc_num | 961374752 |
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| physical | 142 Seiten 120 Illustrationen 21x15 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | niggli |
| record_format | marc |
| spellingShingle | Helmann, Eduard Rhetoric of logos a primer for visual language = 1st edition Grafikdesign (DE-588)4019558-2 gnd Corporate Design (DE-588)4231157-3 gnd Firmenzeichen (DE-588)4124979-3 gnd |
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| title | Rhetoric of logos a primer for visual language = 1st edition |
| title_alt | 1st edition |
| title_auth | Rhetoric of logos a primer for visual language = 1st edition |
| title_exact_search | Rhetoric of logos a primer for visual language = 1st edition |
| title_full | Rhetoric of logos a primer for visual language = 1st edition Eduard Helmann ; Brian Switzer (ed.) |
| title_fullStr | Rhetoric of logos a primer for visual language = 1st edition Eduard Helmann ; Brian Switzer (ed.) |
| title_full_unstemmed | Rhetoric of logos a primer for visual language = 1st edition Eduard Helmann ; Brian Switzer (ed.) |
| title_short | Rhetoric of logos |
| title_sort | rhetoric of logos a primer for visual language 1st edition |
| title_sub | a primer for visual language = 1st edition |
| topic | Grafikdesign (DE-588)4019558-2 gnd Corporate Design (DE-588)4231157-3 gnd Firmenzeichen (DE-588)4124979-3 gnd |
| topic_facet | Grafikdesign Corporate Design Firmenzeichen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029244455&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
THWS Würzburg Teilbibliothek SHL, Raum I.2.11
| Signatur: |
1340 AM 29900 H478 |
|---|---|
| Exemplar 1 | nicht ausleihbar Verfügbar Bestellen |