Branding in five and a half steps:
In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Thames & Hudson Ltd.
[2016]
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| Schlagworte: | |
| Zusammenfassung: | In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands |
| Beschreibung: | 320 Seiten Illustrationen |
| ISBN: | 9780500518960 0500518963 |
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Datensatz im Suchindex
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| id | DE-604.BV043833491 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:36:19Z |
| institution | BVB |
| isbn | 9780500518960 0500518963 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029244236 |
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| physical | 320 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Thames & Hudson Ltd. |
| record_format | marc |
| spelling | Johnson, Michael Verfasser aut Branding in five and a half steps Michael Johnson London Thames & Hudson Ltd. [2016] © 2016 320 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands Design (DE-588)4011510-0 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Design (DE-588)4011510-0 s DE-604 |
| spellingShingle | Johnson, Michael Branding in five and a half steps Design (DE-588)4011510-0 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4011510-0 (DE-588)4074577-6 |
| title | Branding in five and a half steps |
| title_auth | Branding in five and a half steps |
| title_exact_search | Branding in five and a half steps |
| title_full | Branding in five and a half steps Michael Johnson |
| title_fullStr | Branding in five and a half steps Michael Johnson |
| title_full_unstemmed | Branding in five and a half steps Michael Johnson |
| title_short | Branding in five and a half steps |
| title_sort | branding in five and a half steps |
| topic | Design (DE-588)4011510-0 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Design Marke |
| work_keys_str_mv | AT johnsonmichael brandinginfiveandahalfsteps |