Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Gespeichert in:
1. Verfasser: | |
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Format: | Abschlussarbeit Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Wiesbaden
Springer Gabler
[2016]
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Schriftenreihe: | Handel und Internationales Marketing, Retailing and International Marketing
|
Schlagworte: | |
Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUBA1 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext |
Beschreibung: | 1 Online-Ressource (XXII, 195 p. 16 illus) |
ISBN: | 9783658150372 |
DOI: | 10.1007/978-3-658-15037-2 |
Internformat
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Datensatz im Suchindex
DE-BY-FWS_katkey | 628318 |
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any_adam_object | |
author | Weindel, Julia |
author_GND | (DE-588)1120931169 |
author_facet | Weindel, Julia |
author_role | aut |
author_sort | Weindel, Julia |
author_variant | j w jw |
building | Verbundindex |
bvnumber | BV043831305 |
classification_rvk | QP 624 QQ 400 QR 540 |
collection | ZDB-2-BUM |
ctrlnum | (ZDB-2-BUM)9783658150372 (OCoLC)962078625 (DE-599)BVBBV043831305 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-3-658-15037-2 |
format | Thesis Electronic eBook |
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genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
genre_facet | Hochschulschrift |
id | DE-604.BV043831305 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T12:21:38Z |
institution | BVB |
isbn | 9783658150372 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029242075 |
oclc_num | 962078625 |
open_access_boolean | |
owner | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-706 |
owner_facet | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-706 |
physical | 1 Online-Ressource (XXII, 195 p. 16 illus) |
psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
publishDate | 2016 |
publishDateSearch | 2016 |
publishDateSort | 2016 |
publisher | Springer Gabler |
record_format | marc |
series2 | Handel und Internationales Marketing, Retailing and International Marketing |
spellingShingle | Weindel, Julia Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing Business Marketing Sales management Business and Management Sales/Distribution Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Einzelhandel (DE-588)4127747-8 gnd Kundentreue (DE-588)4393499-7 gnd Handelsbetrieb (DE-588)4023226-8 gnd |
subject_GND | (DE-588)4144679-3 (DE-588)4127747-8 (DE-588)4393499-7 (DE-588)4023226-8 (DE-588)4113937-9 |
title | Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing |
title_auth | Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing |
title_exact_search | Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing |
title_full | Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing Julia Katharina Weindel ; with a foreword by Professor Dr. Prof. h.c. Bernhard Swoboda |
title_fullStr | Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing Julia Katharina Weindel ; with a foreword by Professor Dr. Prof. h.c. Bernhard Swoboda |
title_full_unstemmed | Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing Julia Katharina Weindel ; with a foreword by Professor Dr. Prof. h.c. Bernhard Swoboda |
title_short | Retail Brand Equity and Loyalty |
title_sort | retail brand equity and loyalty analysis in the context of sector specific antecedents perceived value and multichannel retailing |
title_sub | Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing |
topic | Business Marketing Sales management Business and Management Sales/Distribution Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Einzelhandel (DE-588)4127747-8 gnd Kundentreue (DE-588)4393499-7 gnd Handelsbetrieb (DE-588)4023226-8 gnd |
topic_facet | Business Marketing Sales management Business and Management Sales/Distribution Wirtschaft Markenpolitik Einzelhandel Kundentreue Handelsbetrieb Hochschulschrift |
url | https://doi.org/10.1007/978-3-658-15037-2 |
work_keys_str_mv | AT weindeljulia retailbrandequityandloyaltyanalysisinthecontextofsectorspecificantecedentsperceivedvalueandmultichannelretailing |