Digital selling: how to use social media and the web to generate leads and sell more
The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia ; New Delhi
Kogan Page
2016
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for business people on engaging with their customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, SME owners and anyone required to make strategic decisions, implement programmes, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.Digital Selling explains how the communication revolution has transformed consumer behaviour, and how this impacts the world of selling, providing a framework for salespeople to generate digital leads and convert them to transactions. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 208 pages Illustrationen |
| ISBN: | 9780749475079 |
Internformat
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| 520 | |a The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for business people on engaging with their customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, SME owners and anyone required to make strategic decisions, implement programmes, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.Digital Selling explains how the communication revolution has transformed consumer behaviour, and how this impacts the world of selling, providing a framework for salespeople to generate digital leads and convert them to transactions. | ||
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Selling | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Sales & Selling | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
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| 650 | 4 | |a BUSINESS & ECONOMICS / Advertising & Promotion | |
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Datensatz im Suchindex
| _version_ | 1804176688327688192 |
|---|---|
| adam_text | DIGITAL SELLING
/ LEBOFF, GRANTYYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
LIST OF ABBREVIATIONS
PROLOGUE: ARE YOU SUFFERING FROM PIKE SYNDROME? 01 WHY EMBRACING THE
SOCIAL WEB IS VITAL
ENDNOTES
02 HOW THE SALES ROLE CHANGES IN A DIGITAL ENVIRONMENT
ENDNOTES
03 PREPARING TO GO ONLINE
1. THE ETHOS OR PURPOSE OF THE BUSINESS
2. THE CORE DELIVERABLE OR VALUE PROPOSITION
3. THE EMOTIONAL SELLING PROPOSITION
ENDNOTES
04 THE LEAD GENERATION MODEL IN A DIGITAL WORLD
ENDNOTES
05 MEASURING THE NEW DIGITAL SALES FUNNEL
ENDNOTES
06 CREATING VALUE-THE HOW AND WHY OF CONTENT 135
ENDNOTES
07 THE JOURNEY FROM ENGAGEMENT TO OPPORTUNITY
ENDNOTES
08 GETTING NOTICED
ENDNOTE
09 TOOLS AND PLATFORMS
PLATFORMS AND NETWORKS
TOOLS
ENDNOTES
EPILOGUE: THE NEED FOR SALES AND MARKETING TO WORK TOGETHER
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| spelling | Leboff, Grant Verfasser aut Digital selling how to use social media and the web to generate leads and sell more Grant Leboff London ; Philadelphia ; New Delhi Kogan Page 2016 VIII, 208 pages Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for business people on engaging with their customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, SME owners and anyone required to make strategic decisions, implement programmes, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.Digital Selling explains how the communication revolution has transformed consumer behaviour, and how this impacts the world of selling, providing a framework for salespeople to generate digital leads and convert them to transactions. Wirtschaft Telemarketing Electronic commerce Selling BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Advertising & Promotion Social Media (DE-588)4639271-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 s Online-Marketing (DE-588)7706419-7 s Electronic Commerce (DE-588)4592128-3 s DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029238936&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Leboff, Grant Digital selling how to use social media and the web to generate leads and sell more Wirtschaft Telemarketing Electronic commerce Selling BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Advertising & Promotion Social Media (DE-588)4639271-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4592128-3 (DE-588)7706419-7 |
| title | Digital selling how to use social media and the web to generate leads and sell more |
| title_auth | Digital selling how to use social media and the web to generate leads and sell more |
| title_exact_search | Digital selling how to use social media and the web to generate leads and sell more |
| title_full | Digital selling how to use social media and the web to generate leads and sell more Grant Leboff |
| title_fullStr | Digital selling how to use social media and the web to generate leads and sell more Grant Leboff |
| title_full_unstemmed | Digital selling how to use social media and the web to generate leads and sell more Grant Leboff |
| title_short | Digital selling |
| title_sort | digital selling how to use social media and the web to generate leads and sell more |
| title_sub | how to use social media and the web to generate leads and sell more |
| topic | Wirtschaft Telemarketing Electronic commerce Selling BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Advertising & Promotion Social Media (DE-588)4639271-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Wirtschaft Telemarketing Electronic commerce Selling BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Advertising & Promotion Social Media Electronic Commerce Online-Marketing |
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