The PDMA handbook of new product development:

"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Kahn, Kenneth B. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken, New Jersey John Wiley & Sons, Inc. 2005
Ausgabe:2nd ed
Schlagworte:
Online-Zugang:FRO01
UBG01
URL des Erstveröffentlichers
Zusammenfassung:"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development"--Resource description page
Beschreibung:Includes bibliographical references and indexes
Beschreibung:1 online resource (xiii, 625 pages) illustrations
ISBN:0470172487
0471485241
1601190506
9780470172483
9780471485247
9781601190505

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen