Emotional branding: the new paradigm for connecting brands to people
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The ?10 Commandments of Emotional Branding" have become a new benchmark for marketing and creative professionals, emotional branding...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Allworth Press
2009
|
| Ausgabe: | Updated and rev. ed |
| Schlagworte: | |
| Online-Zugang: | DE-Eb1 Volltext |
| Zusammenfassung: | Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The ?10 Commandments of Emotional Branding" have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding" have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this upda |
| Beschreibung: | Literaturangaben und Index. - Description based upon print version of record |
| Beschreibung: | zahlr. Ill., graph. Darst. |
| ISBN: | 9781581156720 9781581157376 |
Internformat
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Datensatz im Suchindex
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| author | Gobé, Marc |
| author_facet | Gobé, Marc |
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| building | Verbundindex |
| bvnumber | BV043826466 |
| collection | ZDB-89-EBL |
| ctrlnum | (OCoLC)968253543 (DE-599)GBV757568874 |
| edition | Updated and rev. ed |
| format | Electronic eBook |
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| id | DE-604.BV043826466 |
| illustrated | Illustrated |
| indexdate | 2024-10-23T10:06:20Z |
| institution | BVB |
| isbn | 9781581156720 9781581157376 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029237352 |
| oclc_num | 968253543 |
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| physical | zahlr. Ill., graph. Darst. |
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| publishDate | 2009 |
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| publisher | Allworth Press |
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| spelling | Gobé, Marc Verfasser aut Emotional branding the new paradigm for connecting brands to people by Marc Gobé Updated and rev. ed New York, NY Allworth Press 2009 zahlr. Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Literaturangaben und Index. - Description based upon print version of record Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The ?10 Commandments of Emotional Branding" have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding" have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this upda Online-Ausgabe New York Skyhorse Publishing, Inc 2010 Online-Ressource (586 p) s2010 Markenartikel (DE-588)4037584-5 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Electronic books Markenpolitik (DE-588)4144679-3 s Emotionale Produktdifferenzierung (DE-588)4410248-3 s Markenartikel (DE-588)4037584-5 s Verbraucherverhalten (DE-588)4062644-1 s Gefühl (DE-588)4019702-5 s Motivationspsychologie (DE-588)4075001-2 s DE-604 Verbraucher (DE-588)4062632-5 s Marktpsychologie (DE-588)4140888-3 s 1\p DE-604 Reproduktion von Gobé, Marc Emotional branding 2009 http://gbv.eblib.com/patron/FullRecord.aspx?p=1319990 Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gobé, Marc Emotional branding the new paradigm for connecting brands to people Markenartikel (DE-588)4037584-5 gnd Gefühl (DE-588)4019702-5 gnd Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Motivationspsychologie (DE-588)4075001-2 gnd Marktpsychologie (DE-588)4140888-3 gnd |
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| title | Emotional branding the new paradigm for connecting brands to people |
| title_auth | Emotional branding the new paradigm for connecting brands to people |
| title_exact_search | Emotional branding the new paradigm for connecting brands to people |
| title_full | Emotional branding the new paradigm for connecting brands to people by Marc Gobé |
| title_fullStr | Emotional branding the new paradigm for connecting brands to people by Marc Gobé |
| title_full_unstemmed | Emotional branding the new paradigm for connecting brands to people by Marc Gobé |
| title_short | Emotional branding |
| title_sort | emotional branding the new paradigm for connecting brands to people |
| title_sub | the new paradigm for connecting brands to people |
| topic | Markenartikel (DE-588)4037584-5 gnd Gefühl (DE-588)4019702-5 gnd Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Motivationspsychologie (DE-588)4075001-2 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| topic_facet | Markenartikel Gefühl Emotionale Produktdifferenzierung Verbraucher Verbraucherverhalten Markenpolitik Motivationspsychologie Marktpsychologie |
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