Video game marketing: a student textbook
Saved in:
Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
London ; New York
Routledge
2017
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Subjects: | |
Online Access: | Inhaltsverzeichnis |
Item Description: | Includes bibliographical references and index |
Physical Description: | vi, 155 Seiten Illustrationen |
ISBN: | 9781138812260 9781138812277 |
Staff View
MARC
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100 | 1 | |a Zackariasson, Peter |d 1972- |0 (DE-588)1027787509 |4 aut | |
245 | 1 | 0 | |a Video game marketing |b a student textbook |c Peter Zackariasson and Mikolaj Dymek |
264 | 1 | |a London ; New York |b Routledge |c 2017 | |
300 | |a vi, 155 Seiten |b Illustrationen | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
650 | 4 | |a Video games industry | |
650 | 4 | |a Video games |x Marketing | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Videospiel |0 (DE-588)4063465-6 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Videospiel |0 (DE-588)4063465-6 |D s |
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Record in the Search Index
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author | Zackariasson, Peter 1972- Dymek, Mikolaj |
author_GND | (DE-588)1027787509 |
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building | Verbundindex |
bvnumber | BV043820933 |
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ctrlnum | (OCoLC)1074653249 (DE-599)BVBBV043820933 |
dewey-full | 794.8068/8 |
dewey-hundreds | 700 - The arts |
dewey-ones | 794 - Indoor games of skill |
dewey-raw | 794.8068/8 |
dewey-search | 794.8068/8 |
dewey-sort | 3794.8068 18 |
dewey-tens | 790 - Recreational and performing arts |
discipline | Sport Informatik Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV043820933 |
illustrated | Illustrated |
indexdate | 2025-04-25T10:00:48Z |
institution | BVB |
isbn | 9781138812260 9781138812277 |
language | English |
lccn | 016014153 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029231934 |
oclc_num | 1074653249 |
open_access_boolean | |
owner | DE-91G DE-BY-TUM |
owner_facet | DE-91G DE-BY-TUM |
physical | vi, 155 Seiten Illustrationen |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | Routledge |
record_format | marc |
spelling | Zackariasson, Peter 1972- (DE-588)1027787509 aut Video game marketing a student textbook Peter Zackariasson and Mikolaj Dymek London ; New York Routledge 2017 vi, 155 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Video games industry Video games Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Videospiel (DE-588)4063465-6 gnd rswk-swf Videospiel (DE-588)4063465-6 s Marketing (DE-588)4037589-4 s DE-604 Dymek, Mikolaj aut Erscheint auch als Online-Ausgabe 978-1-315-74890-0 LoC Fremddatenuebernahme https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029231934&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Zackariasson, Peter 1972- Dymek, Mikolaj Video game marketing a student textbook Video games industry Video games Marketing Marketing (DE-588)4037589-4 gnd Videospiel (DE-588)4063465-6 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4063465-6 |
title | Video game marketing a student textbook |
title_auth | Video game marketing a student textbook |
title_exact_search | Video game marketing a student textbook |
title_full | Video game marketing a student textbook Peter Zackariasson and Mikolaj Dymek |
title_fullStr | Video game marketing a student textbook Peter Zackariasson and Mikolaj Dymek |
title_full_unstemmed | Video game marketing a student textbook Peter Zackariasson and Mikolaj Dymek |
title_short | Video game marketing |
title_sort | video game marketing a student textbook |
title_sub | a student textbook |
topic | Video games industry Video games Marketing Marketing (DE-588)4037589-4 gnd Videospiel (DE-588)4063465-6 gnd |
topic_facet | Video games industry Video games Marketing Marketing Videospiel |
url | https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029231934&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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