Video game marketing: a student textbook
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | vi, 155 Seiten Illustrationen |
| ISBN: | 9781138812260 9781138812277 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043820933 | ||
| 003 | DE-604 | ||
| 005 | 20161207 | ||
| 007 | t| | ||
| 008 | 161011s2017 xxka||| |||| 00||| eng d | ||
| 010 | |a 016014153 | ||
| 020 | |a 9781138812260 |c hbk |9 978-1-138-81226-0 | ||
| 020 | |a 9781138812277 |c pbk |9 978-1-138-81227-7 | ||
| 035 | |a (OCoLC)1074653249 | ||
| 035 | |a (DE-599)BVBBV043820933 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-91G | ||
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| 100 | 1 | |a Zackariasson, Peter |d 1972- |0 (DE-588)1027787509 |4 aut | |
| 245 | 1 | 0 | |a Video game marketing |b a student textbook |c Peter Zackariasson and Mikolaj Dymek |
| 264 | 1 | |a London ; New York |b Routledge |c 2017 | |
| 300 | |a vi, 155 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Video games industry | |
| 650 | 4 | |a Video games |x Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Videospiel |0 (DE-588)4063465-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Videospiel |0 (DE-588)4063465-6 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dymek, Mikolaj |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-74890-0 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029231934&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029231934 | |
Datensatz im Suchindex
| _version_ | 1824508900259397632 |
|---|---|
| adam_text |
VIDEO GAME MARKETING
/ ZACKARIASSON, PETERYYD1972-YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE MARKET FOR VIDEO GAMES
MARKETING STRATEGY AND THE MARKETING MIX
VIDEO GAME AS PRODUCTS OR SERVICES
BRANDS AND VIDEO GAMES
MARKETING COMMUNICATION AND VIDEO GAMES
MARKETING RESEARCH FOR GAME DEVELOPMENT
POSTMODERN MARKETING
MARKETING AS PRACTICE
THE FUTURE OF GAME DEVELOPMENT
ADVERGAMES AND IN-GAME ADVERTISING
GAMIFICATION
ALTERNATE REALITY GAMES
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author | Zackariasson, Peter 1972- Dymek, Mikolaj |
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| author_role | aut aut |
| author_sort | Zackariasson, Peter 1972- |
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| building | Verbundindex |
| bvnumber | BV043820933 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9993 |
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| callnumber-search | HD9993.E452 |
| callnumber-sort | HD 49993 E452 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_tum | DAT 758f WIR 800f |
| ctrlnum | (OCoLC)1074653249 (DE-599)BVBBV043820933 |
| dewey-full | 794.8068/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 794 - Indoor games of skill |
| dewey-raw | 794.8068/8 |
| dewey-search | 794.8068/8 |
| dewey-sort | 3794.8068 18 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport Informatik Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2025-02-19T17:47:58Z |
| institution | BVB |
| isbn | 9781138812260 9781138812277 |
| language | English |
| lccn | 016014153 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029231934 |
| oclc_num | 1074653249 |
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| owner_facet | DE-91G DE-BY-TUM |
| physical | vi, 155 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
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| publisher | Routledge |
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| spelling | Zackariasson, Peter 1972- (DE-588)1027787509 aut Video game marketing a student textbook Peter Zackariasson and Mikolaj Dymek London ; New York Routledge 2017 vi, 155 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Video games industry Video games Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Videospiel (DE-588)4063465-6 gnd rswk-swf Videospiel (DE-588)4063465-6 s Marketing (DE-588)4037589-4 s DE-604 Dymek, Mikolaj aut Erscheint auch als Online-Ausgabe 978-1-315-74890-0 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029231934&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zackariasson, Peter 1972- Dymek, Mikolaj Video game marketing a student textbook Video games industry Video games Marketing Marketing (DE-588)4037589-4 gnd Videospiel (DE-588)4063465-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4063465-6 |
| title | Video game marketing a student textbook |
| title_auth | Video game marketing a student textbook |
| title_exact_search | Video game marketing a student textbook |
| title_full | Video game marketing a student textbook Peter Zackariasson and Mikolaj Dymek |
| title_fullStr | Video game marketing a student textbook Peter Zackariasson and Mikolaj Dymek |
| title_full_unstemmed | Video game marketing a student textbook Peter Zackariasson and Mikolaj Dymek |
| title_short | Video game marketing |
| title_sort | video game marketing a student textbook |
| title_sub | a student textbook |
| topic | Video games industry Video games Marketing Marketing (DE-588)4037589-4 gnd Videospiel (DE-588)4063465-6 gnd |
| topic_facet | Video games industry Video games Marketing Marketing Videospiel |
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