Understanding and using social media on college campuses: a practical guide for higher education professionals
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | x, 114 Seiten Diagramme |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface ix
1 Introduction: Web 2.0 and Higher Education 1
History of Web 1.0 2
Web 2.0 Characteristics 3
Key Players in the Social Media Landscape 4
Social Media on College Campuses 7
Organizational Culture and Higher Education 9
The Internet Technology Environment 10
Elements of an Internet Technology Environment 12
Chapter Outlines 14
2 Social Media Initiatives: Institutional-Level Issues 17
Character and Identity 17
Resources 20
Compensation and Recognition 29
Policies 33
Conclusion 37
3 Social Media Initiatives: Department-Level Issues 41
Academic Departments 41
Character and Identity 43
Resources 45
Compensation and Recognition 47
Policies 51
Conclusion 61
4 Case Study: The Ball State University Political Science
Facebook Page 65
Institutional-Level Determinants of the Authors’ ITE 66
Department-Level Determinants of the Authors’ ITE 72
ITE Self-Assessment 76
Creating and Managing a Department Facebook Page
in a Managerial ITE 78
Conclusion 85
5 Putting It All Together 87
Behavior Strategies for Faculty and Staff: Social Media Ethos 89
Strategies for Administrators 97
Conclusion 102
Bibliography 103
Index 111
About the Authors 113
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Education Professionals is to help higher education professionals approach social media initiatives , ■
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strategically. It presents a framework for systematically thinking about the Internet Technology
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Environments (Ills) in wbidt faculty, stai| and administrators operate. By foregoing a one-size-fits-
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all approaeb to social media use on campuses for one that is based upon structured inquiry, individuals i
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can discern their unique campus environment and prepare for the challenges and opportunities they:..r
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and implemenWg social media initiative, given the type of environment in which they work. It also
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facilitating the successful incorporation of social media technology into campus communications,
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|
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| spelling | Waite, Brandon C. Verfasser aut Understanding and using social media on college campuses a practical guide for higher education professionals Brandon C. Waite and Darren A. Wheeler Lanham ; Boulder ; New York ; London Rowman & Littlefield [2016] x, 114 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Hochschule (DE-588)4072560-1 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Social Media (DE-588)4639271-3 s Hochschule (DE-588)4072560-1 s DE-604 Wheeler, Darren A. Verfasser aut Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029231521&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029231521&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Waite, Brandon C. Wheeler, Darren A. Understanding and using social media on college campuses a practical guide for higher education professionals Hochschule (DE-588)4072560-1 gnd Social Media (DE-588)4639271-3 gnd |
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| title | Understanding and using social media on college campuses a practical guide for higher education professionals |
| title_auth | Understanding and using social media on college campuses a practical guide for higher education professionals |
| title_exact_search | Understanding and using social media on college campuses a practical guide for higher education professionals |
| title_full | Understanding and using social media on college campuses a practical guide for higher education professionals Brandon C. Waite and Darren A. Wheeler |
| title_fullStr | Understanding and using social media on college campuses a practical guide for higher education professionals Brandon C. Waite and Darren A. Wheeler |
| title_full_unstemmed | Understanding and using social media on college campuses a practical guide for higher education professionals Brandon C. Waite and Darren A. Wheeler |
| title_short | Understanding and using social media on college campuses |
| title_sort | understanding and using social media on college campuses a practical guide for higher education professionals |
| title_sub | a practical guide for higher education professionals |
| topic | Hochschule (DE-588)4072560-1 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Hochschule Social Media |
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