Media literacy:
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
[2016]
|
| Edition: | Eighth edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Item Description: | "Updated, revised and reorganized new edition."...Provided by publisher. - Includes bibliographical references (pages 505-521) and index |
| Physical Description: | xxiii, 546 Seiten Illustrationen |
| ISBN: | 9781483379326 |
Staff View
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| adam_text | MEDIA LITERACY
/ POTTER, W. JAMESYYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION. WHY INCREASE MEDIA LITERACY?
MEDIA LITERACY APPROACH
AUDIENCES. AUDIENCE : INDIVIDUAL PERSPECTIVE
INDUSTRY PERSPECTIVE ON AUDIENCE
CHILDREN AS A SPECIAL AUDIENCE
INDUSTRY. DEVELOPMENT OF THE MASS MEDIA INDUSTRIES
ECONOMIC PERSPECTIVE
CONTENT. MASS MEDIA CONTENT AND REALITY
NEWS
ENTERTAINMENT
ADVERTISING
INTERACTIVE MEDIA
EFFECTS. BROADENING OUR PERSPECTIVE ON MEDIA EFFECTS
HOW DOES THE MEDIA EFFECTS PROCESS WORK?
THE SPRINGBOARD. HELPING YOURSELF AND OTHERS TO INCREASE MEDIA LITERACY
CONFRONTING THE ISSUES. MEDIA OWNERSHIP
MEDIA PIRACY
SPORTS
MEDIA VIOLENCE
ADVERTISING
PRIVACY
GLOSSARY
REFERENCES
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Titel: Media literacy
Autor: Potter, W. James
Jahr: 2016
Detailed Contents
Preface xvii
Acknowledgments xxii
About the Author xxiii
PART I:
INTRODUCTION 1
Chapter 1: Why Increase Media
Literacy? 2
The Information Problem 4
Growth Is Accelerating 4
High Degree of Exposure 5
Keeping Up 6
Dealing With the Information
Problem 6
Our Mental Hardware 6
Our Mental Software 7
Automatic Routines 8
Advantages and
Disadvantages 9
The Big Question 10
Summary 11
Further Reading 12
Keeping Up to Date 13
Chapter 2: Media
Literacy Approach 14
What Is Media Literacy? 15
The Three Building Blocks
of Media Literacy 17
Skills 17
Knowledge Structures 21
Personal Locus 24
The Definition of Media Literacy 24
The Development of Media Literacy 27
Advantages of Developing a
Higher Degree of Media Literacy 30
Appetite for Wider Variety
of Media Messages 30
More Self-Programming
of Mental Codes 31
More Control Over Media 31
Summary 32
Further Reading 32
Exercise 34
PART II:
AUDIENCES 37
Chapter 3: Audience:
Individual Perspective 38
Information-Processing Tasks 40
Filtering 40
Meaning Matching 43
Meaning Construction 45
Analyzing the Idea of
Exposure to Media Messages 48
Exposure and Attention 48
Physical Exposure 48
Perceptual Exposure 48
Psychological Exposure 50
Attention 51
Exposure States 51
Automatic 51
Attentional 52
Transported 52
Self-Reflexive 53
The Media Literacy Approach 54
Summary 55
Further Reading 56
Exercise 57
Rejection of the Idea
of Mass Audience 62
The Idea of Niche Audience 62
Identifying Niches 64
Geographic Segmentation 64
Demographic Segmentation 65
Social Class Segmentation 66
Geodemographic
Segmentation 66
Psychographic Segmentation 67
Twelve American
Lifestyles 67
VALS Typology 68
Attracting Audiences 68
Appeal to Existing
Needs and Interests 69
Cross-Media and
Cross-Vehicle Promotion 70
Conditioning Audiences 71
Summary 72
Further Reading 73
Exercises 74
Chapter 5: Children
as a Special Audience 78
Chapter 4: Audience: Industry
Perspective 58
Shift From Mass to Niche
Perspective on Audience 60
What Is a Mass Audience? 60
Why Treat Children
as a Special Audience? 80
Lack of Experience 80
Lack of Maturation 81
Cognitive Development 8
Emotional Development 8
Moral Development 85
Special Treatment From Regulators 86
Protecting Children From
Negative TV Content 87
Protecting Children From Unfair
Advertising Practices 87
Special Treatment From Parents 88
Re-examining the Case
for Special Treatment 90
Maturation 90
Experience 91
Young Adults as a Special Audience 91
Cognitive Abilities 92
Field Independency 92
Crystalline Intelligence 93
Fluid Intelligence 94
Conceptual Differentiation 95
Emotional Abilities 96
Emotional Intelligence 96
Tolerance for Ambiguity 96
Nonimpulsiveness 97
Summary 97
Further Reading 98
Keeping Up to Date 99
Exercise 100
PART III:
INDUSTRY 103
Chapter 6: Development of
the Mass Media Industries 104
Patterns of Development 106
Innovation Stage 106
Penetration Stage 108
Peak Stage 108
Decline Stage 109
Adaptation Stage 109
Comparisons Across Mass Media 110
Life Cycle Pattern 110
Indicators of Peak 110
Decline and Adaptation 113
Current Picture 114
Convergence 114
Special Case of the Computer
Industry 118
Profile of Mass
Media Workforce 118
Summary 123
Further Reading 124
Keeping Up to Date 125
Exercises 126
Chapter 7: Economic Perspective 130
The Media Game of Economics 133
The Players 133
The Goal 136
The Rules 137
Characteristics of the Game 137
Importance of
Valuing Resources Well 138
Indirect as Well as Direct Support 138
Complex Interdependency
Among Players 140
Digital Convergence 141
Nature of Competition 141
Advertising as the Engine 142
Media Industries Strategies 143
Maximizing Profits 143
Increasing Revenue
Streams 144
Minimizing Expenses 145
Constructing Audiences 147
Attracting People to Niche
Audiences 147
Conditioning Audiences 149 Summary 151
Reducing Risk 149 Further Reading 152
Consumers Strategies 150 Keeping Up to Date 153
Default Strategy 150 Exercises 154
Media Literacy Strategy 150
PART IV:
CONTENT 157
Chapter 8: Media Content
and Reality 158
Role of Reality in Media Content
Formulas 160
Complex Judgment 161
Magic Window 161
Multiple Dimensions of
Reality 162
Differences Across
Individuals 163
Organizing Principle:
Next-Step Reality 164
Audience s
Perspective 164
Programmers
Perspective 165
Reality Programming as a Genre 166
The Importance of Media Literacy 170
Summary 172
Further Reading 173
Keeping Up to Date 173
Exercise 174
Chapter 9: News 176
Dynamic Nature of News 178
Different Perspectives on News 181
Political Philosophy
Perspective 182
Traditional Journalistic
Perspective 183
News-Working Perspective 183
Economic Perspective 186
Consumer Personal
Perspective 187
Hyper-localism 188
Selective Exposure 188
Who Qualifies as Being
a Journalist? 189
How Can We Make Judgments
About the Quality of News? 192
Truthfulness 192
Neutrality 193
Lack of Bias 193
Balance 195
Accuracy 196
Full Set of Facts 196
Context 197
How Can We Become More
Media Literate With News? 198
Exposure Matters 199
Quality Matters 201
Summary 202
Further Reading 203
Keeping Up to Date 203
Exercises 205
Chapter 10: Entertainment 210
Story Formulas 213
General Story Formula 214
Genres 214
Challenges 216
Challenge by Medium 216
Changing Public Taste 218
Dealing With Risk 218
Findings From Research 219
Patterns 220
Character Patterns 221
Controversial Content Elements 224
Sex 224
Homosexuality 225
Violence 227
Language 228
Health 229
Deceptive Health
Patterns 229
Responsible Health
Patterns 230
Body Image 230
Values 231
Becoming Media Literate With
Entertainment Messages 233
Summary 236
Further Reading 236
Keeping Up to Date 237
Exercises 238
Chapter 11: Advertising 242
Advertising Is Pervasive 244
Process of Constructing Advertising
Messages 247
Campaign Strategy 247
Copy Platform 250
Becoming More Media Literate With
Advertising 253
Analyze Your Personal Needs 254
Analyze Ads 256
Evaluate Ads 256
Summary 256
Further Reading 257
Keeping Up to Date 257
Exercises 259
Chapter 12: Interactive Media 264
Competitive Experiences 265
Designing Electronic Game
Platforms 267
Marketing Electronic Games 268
Attraction to Electronic Games 269
Psychology of Playing Electronic
Games 270
MMORPGs 271
Cooperative Experiences 274
Friendship 274
Dating 275
Living 276
Opinion Sharing 276
Acquisition Experiences 277
Information 277
Music 278
Video 278
Shopping 278
Media Literacy With Interactive
Messages 279
PART V:
EFFECTS 287
Personal Implications 280
Broader Concerns 280
Summary 281
Further Reading 282
Keeping Up to Date 283
Exercises 284
Chapter 13: Broadening
Our Perspective on Media Effects 288
Timing of Effects 291
Valence of Effects 291
Intentionality of Effects 292
Type of Effects 293
Cognitive-Type Effect 293
Belief-Type Effect 294
Attitudinal-Type Effect 295
Emotional-Type Effect 296
Physiological-Type Effect 297
Behavioral-Type Effect 297
Macro-Type Effect 297
Becoming More Media Literate 299
Summary 301
Further Reading 302
Exercises 303
Baseline Effects and Fluctuation
Effects 311
Factors Influencing Media Effects 313
Baseline Factors 314
Developmental
Maturities 314
Cognitive Abilities 315
Knowledge Structures 315
Sociological Factors 316
Lifestyle 317
Personal Locus 317
Media Exposure Habits 317
Fluctuation Factors 318
Content of the Messages 318
Context of Portrayals 318
Cognitive Complexity of
Content 318
Motivations 319
States 319
Degree of
Identification 320
Process of Influence 320
Thinking About Blame 321
Becoming More Media Literate 322
Summary 323
Further Reading 325
Keeping Up to Date 325
Exercises 326
Chapter 14: How Does the
Media Effects Process Work? 308
Media Effects Are Constantly Occurring 310
Manifested Effects and Process
Effects 311
PART VI:
THE SPRINGBOARD 329
Chapter 15: Helping Yourself and
Others to Increase Media Literacy
330
Helping Yourself 331
Ten Guidelines 332
1. Strengthen Your
Personal Locus 332
2. Develop an Accurate
Awareness of Your
Exposure Patterns 332
3. Acquire a Broad Base of
Useful Knowledge 333
4. Examine Your Mental
Codes 334
5. Examine Your
Opinions 334
6. Change Behaviors 334
7. Think About the
Reality-Fantasy
Continuum 335
8. Become More Skilled at
Designing Messages 336
9. Do Not Take Privacy for
Granted 336
10. Take Personal
Responsibility 336
Illustrations of Milestones 337
Cognitive Ladder 337
Emotional Ladder 337
Moral Ladder 338
Aesthetic Appreciation
Ladder 339
Examples of Levels of
Literacy 339
Helping Others 340
Interpersonal Techniques 341
Interventions 343
Public Education 344
Current Situation 344
Barriers 345
What Can You Do? 347
Societal Techniques 348
Summary 349
Further Reading 351
Keeping Up to Date 351
Exercises 352
PART VII:
CONFRONTING THE ISSUES
355
;sue 1: Media Ownership 358
Delineating the Issue 359
Arguments Against Concentration
of Ownership of Media
Companies 359
Arguments for Concentration
of Ownership of Media
Companies 360
Evidence of Concentration 360
Trend Toward Concentration 360
Factors Driving the Trend 364
Efficiencies 364
Regulation and
Deregulation 365
Evidence of Harm 372
Increased Barriers to Entry 372
Reduced Level of Competition 372
Reduced Number of Public
Voices 373
Reduced Range of Content 374
Your Own Informed Opinion 374
Expanding Perspective 375
Reexamining Evidence 375
Thinking About Underlying
Values 376
Localism 376
Efficiency 377
Informing Your Opinion 378
Further Reading 378
Keeping Up to Date 379
Applying Media Literacy Skills 380
Issue 2: Media Piracy 382
Delineating the Issue 383
Commercial Products 384
Amorphous Infobits 384
Problems 385
Determining a Message
Unit 385
Ownership Rights 386
Evidence of Piracy 387
Music 387
Film 389
Print 389
Addressing the Problem 390
Legislation 390
Law Enforcement 391
Legal Action 391
Anti-piracy Technology 393
New Marketing Model 394
Your Own Informed Opinion 395
Further Reading 396
Keeping Up to Date 396
Applying Media Literacy Skills 397
Issue 3: Sports 400
Delineating the Issue 401
The Money Cycle 402
Players 404
Owners and Leagues 406
Television Networks 408
Advertisers 410
Public 411
Olympics 412
Video Gaming 415
Your Own Informed Opinion 416
The Big Picture 416
Extend Your Knowledge 416
Cost-Benefit Analysis 417
Think About Implications 417
Further Reading 418
Keeping Up to Date 418
Applying Media Literacy Skills 419
Issue 4: Media Violence 424
Delineating the Issue 425
Public s Faulty Perceptions 426
Equating Violence With
Graphicness 426
Ignoring Context 430
Having a Blind Spot on Harm 432
Producers Faulty Beliefs 435
Violence Is Necessary to
Storytelling 435
Blame Others, Not Producers 436
Your Own Informed Opinion 436
Implications for Individuals 437
Implications for Producers 437
Moving Beyond Faulty Thinking 438
Further Reading 440
Applying Media Literacy Skills 441
Issue 5: Advertising 444
Delineating the Issue 445
Faulty Criticisms 446
Advertising Is Deceptive 446
Companies Manipulate Us Through
Subliminal Advertising 448
Advertising Perpetuates
Stereotypes 450
Criticisms Based on Personal Values 450
Advertising Is Excessive 450
Advertising Manipulates Us
Into Buying Things We Don t
Need 451
Advertising Makes Us Too
Materialistic 452
Criticisms About Responsibility 452
Advertising Potentially Harmful
Products 452
Invading Protected Groups 454
Invading Privacy 454
Altering Needs 455
Your Own Informed Opinion 456
Further Reading 457
Applying Media Literacy Skills 457
Issue 6: Privacy 460
Delineating the Issue 461
Criminal Threats to Your Privacy 463
Stealing Private Information 463
Stealing One s Identity 464
Hijacking 465
Breaching Secure
Databases 466
Destroying Information 468
Hacktivism 468
Non-criminal Threats to Your Privacy 469
Monitoring 470
Selling Information 474
Controlling 475
Spamming 476
Public Opinion and Regulations 478
Public Opinion 478
Regulations 479
Your Informed Opinion 480
Information Assessment 480
Take an Inventory of
What Information
About You Is Publically
Available 480
Map Your Information by
Privacy Levels 480
Threat Assessment 481
Privacy Strategy 482
Remove Private
Information 483
Correct Inaccuracies 483
Continually Monitor
Threats 484
Download Software to
Protect Your Computer
From Threats to Your
Privacy 484
Set Up Your Internet Browsers
to Disallow Cookies as the
Default 484
Further Reading 485
Keeping Up to Date 485
Applying Media Literacy Skills 486
Glossary 491
References 505
Index 523
|
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| publisher | SAGE |
| record_format | marc |
| spelling | Potter, W. James Verfasser aut Media literacy W. James Potter, University of California, Santa Barbara Eighth edition Los Angeles SAGE [2016] © 2016 xxiii, 546 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "Updated, revised and reorganized new edition."...Provided by publisher. - Includes bibliographical references (pages 505-521) and index Media literacy fast Media literacy Mediendidaktik (DE-588)4123731-6 gnd rswk-swf Informationskompetenz (DE-588)4614795-0 gnd rswk-swf Medienkompetenz (DE-588)4680767-6 gnd rswk-swf Medienkompetenz (DE-588)4680767-6 s Informationskompetenz (DE-588)4614795-0 s Mediendidaktik (DE-588)4123731-6 s DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029226255&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029226255&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Potter, W. James Media literacy Media literacy fast Media literacy Mediendidaktik (DE-588)4123731-6 gnd Informationskompetenz (DE-588)4614795-0 gnd Medienkompetenz (DE-588)4680767-6 gnd |
| subject_GND | (DE-588)4123731-6 (DE-588)4614795-0 (DE-588)4680767-6 |
| title | Media literacy |
| title_auth | Media literacy |
| title_exact_search | Media literacy |
| title_full | Media literacy W. James Potter, University of California, Santa Barbara |
| title_fullStr | Media literacy W. James Potter, University of California, Santa Barbara |
| title_full_unstemmed | Media literacy W. James Potter, University of California, Santa Barbara |
| title_short | Media literacy |
| title_sort | media literacy |
| topic | Media literacy fast Media literacy Mediendidaktik (DE-588)4123731-6 gnd Informationskompetenz (DE-588)4614795-0 gnd Medienkompetenz (DE-588)4680767-6 gnd |
| topic_facet | Media literacy Mediendidaktik Informationskompetenz Medienkompetenz |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029226255&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029226255&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT potterwjames medialiteracy |
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