Verfügbarkeit: Media literacy

Media literacy:

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Bibliographische Detailangaben
1. Verfasser:	Potter, W. James (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Los Angeles SAGE [2016]
Ausgabe:	Eighth edition
Schlagworte:	Media literacy Mediendidaktik Informationskompetenz Medienkompetenz
Online-Zugang:	Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	"Updated, revised and reorganized new edition."...Provided by publisher. - Includes bibliographical references (pages 505-521) and index
Beschreibung:	xxiii, 546 Seiten Illustrationen
ISBN:	9781483379326

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Datensatz im Suchindex

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adam_text	MEDIA LITERACY / POTTER, W. JAMESYYEAUTHOR : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION. WHY INCREASE MEDIA LITERACY? MEDIA LITERACY APPROACH AUDIENCES. AUDIENCE : INDIVIDUAL PERSPECTIVE INDUSTRY PERSPECTIVE ON AUDIENCE CHILDREN AS A SPECIAL AUDIENCE INDUSTRY. DEVELOPMENT OF THE MASS MEDIA INDUSTRIES ECONOMIC PERSPECTIVE CONTENT. MASS MEDIA CONTENT AND REALITY NEWS ENTERTAINMENT ADVERTISING INTERACTIVE MEDIA EFFECTS. BROADENING OUR PERSPECTIVE ON MEDIA EFFECTS HOW DOES THE MEDIA EFFECTS PROCESS WORK? THE SPRINGBOARD. HELPING YOURSELF AND OTHERS TO INCREASE MEDIA LITERACY CONFRONTING THE ISSUES. MEDIA OWNERSHIP MEDIA PIRACY SPORTS MEDIA VIOLENCE ADVERTISING PRIVACY GLOSSARY REFERENCES INDEX DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. Titel: Media literacy Autor: Potter, W. James Jahr: 2016 Detailed Contents Preface xvii Acknowledgments xxii About the Author xxiii PART I: INTRODUCTION 1 Chapter 1: Why Increase Media Literacy? 2 The Information Problem 4 Growth Is Accelerating 4 High Degree of Exposure 5 Keeping Up 6 Dealing With the Information Problem 6 Our Mental Hardware 6 Our Mental Software 7 Automatic Routines 8 Advantages and Disadvantages 9 The Big Question 10 Summary 11 Further Reading 12 Keeping Up to Date 13 Chapter 2: Media Literacy Approach 14 What Is Media Literacy? 15 The Three Building Blocks of Media Literacy 17 Skills 17 Knowledge Structures 21 Personal Locus 24 The Definition of Media Literacy 24 The Development of Media Literacy 27 Advantages of Developing a Higher Degree of Media Literacy 30 Appetite for Wider Variety of Media Messages 30 More Self-Programming of Mental Codes 31 More Control Over Media 31 Summary 32 Further Reading 32 Exercise 34 PART II: AUDIENCES 37 Chapter 3: Audience: Individual Perspective 38 Information-Processing Tasks 40 Filtering 40 Meaning Matching 43 Meaning Construction 45 Analyzing the Idea of Exposure to Media Messages 48 Exposure and Attention 48 Physical Exposure 48 Perceptual Exposure 48 Psychological Exposure 50 Attention 51 Exposure States 51 Automatic 51 Attentional 52 Transported 52 Self-Reflexive 53 The Media Literacy Approach 54 Summary 55 Further Reading 56 Exercise 57 Rejection of the Idea of Mass Audience 62 The Idea of Niche Audience 62 Identifying Niches 64 Geographic Segmentation 64 Demographic Segmentation 65 Social Class Segmentation 66 Geodemographic Segmentation 66 Psychographic Segmentation 67 Twelve American Lifestyles 67 VALS Typology 68 Attracting Audiences 68 Appeal to Existing Needs and Interests 69 Cross-Media and Cross-Vehicle Promotion 70 Conditioning Audiences 71 Summary 72 Further Reading 73 Exercises 74 Chapter 5: Children as a Special Audience 78 Chapter 4: Audience: Industry Perspective 58 Shift From Mass to Niche Perspective on Audience 60 What Is a Mass Audience? 60 Why Treat Children as a Special Audience? 80 Lack of Experience 80 Lack of Maturation 81 Cognitive Development 8 Emotional Development 8 Moral Development 85 Special Treatment From Regulators 86 Protecting Children From Negative TV Content 87 Protecting Children From Unfair Advertising Practices 87 Special Treatment From Parents 88 Re-examining the Case for Special Treatment 90 Maturation 90 Experience 91 Young Adults as a Special Audience 91 Cognitive Abilities 92 Field Independency 92 Crystalline Intelligence 93 Fluid Intelligence 94 Conceptual Differentiation 95 Emotional Abilities 96 Emotional Intelligence 96 Tolerance for Ambiguity 96 Nonimpulsiveness 97 Summary 97 Further Reading 98 Keeping Up to Date 99 Exercise 100 PART III: INDUSTRY 103 Chapter 6: Development of the Mass Media Industries 104 Patterns of Development 106 Innovation Stage 106 Penetration Stage 108 Peak Stage 108 Decline Stage 109 Adaptation Stage 109 Comparisons Across Mass Media 110 Life Cycle Pattern 110 Indicators of Peak 110 Decline and Adaptation 113 Current Picture 114 Convergence 114 Special Case of the Computer Industry 118 Profile of Mass Media Workforce 118 Summary 123 Further Reading 124 Keeping Up to Date 125 Exercises 126 Chapter 7: Economic Perspective 130 The Media Game of Economics 133 The Players 133 The Goal 136 The Rules 137 Characteristics of the Game 137 Importance of Valuing Resources Well 138 Indirect as Well as Direct Support 138 Complex Interdependency Among Players 140 Digital Convergence 141 Nature of Competition 141 Advertising as the Engine 142 Media Industries Strategies 143 Maximizing Profits 143 Increasing Revenue Streams 144 Minimizing Expenses 145 Constructing Audiences 147 Attracting People to Niche Audiences 147 Conditioning Audiences 149 Summary 151 Reducing Risk 149 Further Reading 152 Consumers Strategies 150 Keeping Up to Date 153 Default Strategy 150 Exercises 154 Media Literacy Strategy 150 PART IV: CONTENT 157 Chapter 8: Media Content and Reality 158 Role of Reality in Media Content Formulas 160 Complex Judgment 161 Magic Window 161 Multiple Dimensions of Reality 162 Differences Across Individuals 163 Organizing Principle: Next-Step Reality 164 Audience s Perspective 164 Programmers Perspective 165 Reality Programming as a Genre 166 The Importance of Media Literacy 170 Summary 172 Further Reading 173 Keeping Up to Date 173 Exercise 174 Chapter 9: News 176 Dynamic Nature of News 178 Different Perspectives on News 181 Political Philosophy Perspective 182 Traditional Journalistic Perspective 183 News-Working Perspective 183 Economic Perspective 186 Consumer Personal Perspective 187 Hyper-localism 188 Selective Exposure 188 Who Qualifies as Being a Journalist? 189 How Can We Make Judgments About the Quality of News? 192 Truthfulness 192 Neutrality 193 Lack of Bias 193 Balance 195 Accuracy 196 Full Set of Facts 196 Context 197 How Can We Become More Media Literate With News? 198 Exposure Matters 199 Quality Matters 201 Summary 202 Further Reading 203 Keeping Up to Date 203 Exercises 205 Chapter 10: Entertainment 210 Story Formulas 213 General Story Formula 214 Genres 214 Challenges 216 Challenge by Medium 216 Changing Public Taste 218 Dealing With Risk 218 Findings From Research 219 Patterns 220 Character Patterns 221 Controversial Content Elements 224 Sex 224 Homosexuality 225 Violence 227 Language 228 Health 229 Deceptive Health Patterns 229 Responsible Health Patterns 230 Body Image 230 Values 231 Becoming Media Literate With Entertainment Messages 233 Summary 236 Further Reading 236 Keeping Up to Date 237 Exercises 238 Chapter 11: Advertising 242 Advertising Is Pervasive 244 Process of Constructing Advertising Messages 247 Campaign Strategy 247 Copy Platform 250 Becoming More Media Literate With Advertising 253 Analyze Your Personal Needs 254 Analyze Ads 256 Evaluate Ads 256 Summary 256 Further Reading 257 Keeping Up to Date 257 Exercises 259 Chapter 12: Interactive Media 264 Competitive Experiences 265 Designing Electronic Game Platforms 267 Marketing Electronic Games 268 Attraction to Electronic Games 269 Psychology of Playing Electronic Games 270 MMORPGs 271 Cooperative Experiences 274 Friendship 274 Dating 275 Living 276 Opinion Sharing 276 Acquisition Experiences 277 Information 277 Music 278 Video 278 Shopping 278 Media Literacy With Interactive Messages 279 PART V: EFFECTS 287 Personal Implications 280 Broader Concerns 280 Summary 281 Further Reading 282 Keeping Up to Date 283 Exercises 284 Chapter 13: Broadening Our Perspective on Media Effects 288 Timing of Effects 291 Valence of Effects 291 Intentionality of Effects 292 Type of Effects 293 Cognitive-Type Effect 293 Belief-Type Effect 294 Attitudinal-Type Effect 295 Emotional-Type Effect 296 Physiological-Type Effect 297 Behavioral-Type Effect 297 Macro-Type Effect 297 Becoming More Media Literate 299 Summary 301 Further Reading 302 Exercises 303 Baseline Effects and Fluctuation Effects 311 Factors Influencing Media Effects 313 Baseline Factors 314 Developmental Maturities 314 Cognitive Abilities 315 Knowledge Structures 315 Sociological Factors 316 Lifestyle 317 Personal Locus 317 Media Exposure Habits 317 Fluctuation Factors 318 Content of the Messages 318 Context of Portrayals 318 Cognitive Complexity of Content 318 Motivations 319 States 319 Degree of Identification 320 Process of Influence 320 Thinking About Blame 321 Becoming More Media Literate 322 Summary 323 Further Reading 325 Keeping Up to Date 325 Exercises 326 Chapter 14: How Does the Media Effects Process Work? 308 Media Effects Are Constantly Occurring 310 Manifested Effects and Process Effects 311 PART VI: THE SPRINGBOARD 329 Chapter 15: Helping Yourself and Others to Increase Media Literacy 330 Helping Yourself 331 Ten Guidelines 332 1. Strengthen Your Personal Locus 332 2. Develop an Accurate Awareness of Your Exposure Patterns 332 3. Acquire a Broad Base of Useful Knowledge 333 4. Examine Your Mental Codes 334 5. Examine Your Opinions 334 6. Change Behaviors 334 7. Think About the Reality-Fantasy Continuum 335 8. Become More Skilled at Designing Messages 336 9. Do Not Take Privacy for Granted 336 10. Take Personal Responsibility 336 Illustrations of Milestones 337 Cognitive Ladder 337 Emotional Ladder 337 Moral Ladder 338 Aesthetic Appreciation Ladder 339 Examples of Levels of Literacy 339 Helping Others 340 Interpersonal Techniques 341 Interventions 343 Public Education 344 Current Situation 344 Barriers 345 What Can You Do? 347 Societal Techniques 348 Summary 349 Further Reading 351 Keeping Up to Date 351 Exercises 352 PART VII: CONFRONTING THE ISSUES 355 ;sue 1: Media Ownership 358 Delineating the Issue 359 Arguments Against Concentration of Ownership of Media Companies 359 Arguments for Concentration of Ownership of Media Companies 360 Evidence of Concentration 360 Trend Toward Concentration 360 Factors Driving the Trend 364 Efficiencies 364 Regulation and Deregulation 365 Evidence of Harm 372 Increased Barriers to Entry 372 Reduced Level of Competition 372 Reduced Number of Public Voices 373 Reduced Range of Content 374 Your Own Informed Opinion 374 Expanding Perspective 375 Reexamining Evidence 375 Thinking About Underlying Values 376 Localism 376 Efficiency 377 Informing Your Opinion 378 Further Reading 378 Keeping Up to Date 379 Applying Media Literacy Skills 380 Issue 2: Media Piracy 382 Delineating the Issue 383 Commercial Products 384 Amorphous Infobits 384 Problems 385 Determining a Message Unit 385 Ownership Rights 386 Evidence of Piracy 387 Music 387 Film 389 Print 389 Addressing the Problem 390 Legislation 390 Law Enforcement 391 Legal Action 391 Anti-piracy Technology 393 New Marketing Model 394 Your Own Informed Opinion 395 Further Reading 396 Keeping Up to Date 396 Applying Media Literacy Skills 397 Issue 3: Sports 400 Delineating the Issue 401 The Money Cycle 402 Players 404 Owners and Leagues 406 Television Networks 408 Advertisers 410 Public 411 Olympics 412 Video Gaming 415 Your Own Informed Opinion 416 The Big Picture 416 Extend Your Knowledge 416 Cost-Benefit Analysis 417 Think About Implications 417 Further Reading 418 Keeping Up to Date 418 Applying Media Literacy Skills 419 Issue 4: Media Violence 424 Delineating the Issue 425 Public s Faulty Perceptions 426 Equating Violence With Graphicness 426 Ignoring Context 430 Having a Blind Spot on Harm 432 Producers Faulty Beliefs 435 Violence Is Necessary to Storytelling 435 Blame Others, Not Producers 436 Your Own Informed Opinion 436 Implications for Individuals 437 Implications for Producers 437 Moving Beyond Faulty Thinking 438 Further Reading 440 Applying Media Literacy Skills 441 Issue 5: Advertising 444 Delineating the Issue 445 Faulty Criticisms 446 Advertising Is Deceptive 446 Companies Manipulate Us Through Subliminal Advertising 448 Advertising Perpetuates Stereotypes 450 Criticisms Based on Personal Values 450 Advertising Is Excessive 450 Advertising Manipulates Us Into Buying Things We Don t Need 451 Advertising Makes Us Too Materialistic 452 Criticisms About Responsibility 452 Advertising Potentially Harmful Products 452 Invading Protected Groups 454 Invading Privacy 454 Altering Needs 455 Your Own Informed Opinion 456 Further Reading 457 Applying Media Literacy Skills 457 Issue 6: Privacy 460 Delineating the Issue 461 Criminal Threats to Your Privacy 463 Stealing Private Information 463 Stealing One s Identity 464 Hijacking 465 Breaching Secure Databases 466 Destroying Information 468 Hacktivism 468 Non-criminal Threats to Your Privacy 469 Monitoring 470 Selling Information 474 Controlling 475 Spamming 476 Public Opinion and Regulations 478 Public Opinion 478 Regulations 479 Your Informed Opinion 480 Information Assessment 480 Take an Inventory of What Information About You Is Publically Available 480 Map Your Information by Privacy Levels 480 Threat Assessment 481 Privacy Strategy 482 Remove Private Information 483 Correct Inaccuracies 483 Continually Monitor Threats 484 Download Software to Protect Your Computer From Threats to Your Privacy 484 Set Up Your Internet Browsers to Disallow Cookies as the Default 484 Further Reading 485 Keeping Up to Date 485 Applying Media Literacy Skills 486 Glossary 491 References 505 Index 523
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