Health advocacy: a communication approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Peter Lang
2016
|
| Schriftenreihe: | Health communication
Vol. 9 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | 189 Seiten Diagramme |
| ISBN: | 9781433124235 |
Internformat
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| 490 | 1 | |a Health communication |v Vol. 9 | |
| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 4 | |a Health Communication / methods | |
| 650 | 4 | |a Patient Advocacy | |
| 650 | 4 | |a Health Planning / methods | |
| 650 | 4 | |a Marketing of Health Services / methods | |
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Datensatz im Suchindex
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|---|---|
| adam_text | TABLE OF CONTENTS
Acknowledgments ix
Chapter 1. Introduction 1
Chapter 2. Systems Theory 19
Chapter 3. Assembling the Team 29
Chapter 4. Needs Assessment 39
Chapter 5. Formative Research 63
Chapter 6. Messaging Process 81
Chapter 7. Marketing Mix 97
Chapter 8. Implementation and Evaluation 119
Chapter 9. Correction Loop 135
Chapter 10. Patient Advocates and Health Advocacy 149
Chapter 11. Organizations and Health Advocacy 159
Chapter 12. Conclusion 169
Appendix 183
Index 187
There is growing emphasis in health communication on the study of communication process-
es that aim to change systems, policies, beliefs, attitudes, and/or behaviors to improve the
health of individuals or communities. Engagement on behalf of individual and community
health is the basis of health advocacy—the attempted effort to change health policies so that
better health outcomes may result.
This book explores the processes and strategies involved in creating a health advocacy
campaign to guide current and aspiring health advocates to successfully advocate for policy
change.
The Health Communication Advocacy Model is provided as a framework for exploring
these processes and strategies. The mode! emphasizes the message design process, par-
ticularly in the tailoring of messages to address the needs of target audiences. Consider-
ation of important health advocacy concepts also is provided, including how to organize
an advocacy team, approaches to formative research, research-based strategies for crafting
effective health advocacy messages, and recommendations on what to do when an advocacy
campaign is ending. This framework is designed for users to execute an advocacy effort for
any health issue—from obesity to cancer and smoking—in an efficient and effective manner.
Ultimately, readers will learn how to lead a successful advocacy campaign and accom-
plish their desired advocacy goals.
|
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| author | Mattson, Marifran |
| author_facet | Mattson, Marifran |
| author_role | aut |
| author_sort | Mattson, Marifran |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV043809861 |
| classification_rvk | AP 14000 |
| contents | Includes bibliographical references and index |
| ctrlnum | (OCoLC)939392003 (DE-599)BVBBV043809861 |
| dewey-full | 362.1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 362 - Social problems and services to groups |
| dewey-raw | 362.1 |
| dewey-search | 362.1 |
| dewey-sort | 3362.1 |
| dewey-tens | 360 - Social problems and services; associations |
| discipline | Allgemeines Soziologie |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:35:40Z |
| institution | BVB |
| isbn | 9781433124235 |
| language | English |
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| physical | 189 Seiten Diagramme |
| publishDate | 2016 |
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| series | Health communication |
| series2 | Health communication |
| spelling | Mattson, Marifran Verfasser aut Health advocacy a communication approach Marifran Mattson & Chervin Lam New York Peter Lang 2016 189 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Health communication Vol. 9 Includes bibliographical references and index Health Communication / methods Patient Advocacy Health Planning / methods Marketing of Health Services / methods Gesundheitskommunikation (DE-588)1048715078 gnd rswk-swf Gesundheitskommunikation (DE-588)1048715078 s DE-604 Lam, Chervin Sonstige oth Erscheint auch als Online-Ausgabe 978-1-4539-1714-5 Health communication Vol. 9 (DE-604)BV041267062 9 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029221133&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029221133&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| subject_GND | (DE-588)1048715078 |
| title | Health advocacy a communication approach |
| title_auth | Health advocacy a communication approach |
| title_exact_search | Health advocacy a communication approach |
| title_full | Health advocacy a communication approach Marifran Mattson & Chervin Lam |
| title_fullStr | Health advocacy a communication approach Marifran Mattson & Chervin Lam |
| title_full_unstemmed | Health advocacy a communication approach Marifran Mattson & Chervin Lam |
| title_short | Health advocacy |
| title_sort | health advocacy a communication approach |
| title_sub | a communication approach |
| topic | Health Communication / methods Patient Advocacy Health Planning / methods Marketing of Health Services / methods Gesundheitskommunikation (DE-588)1048715078 gnd |
| topic_facet | Health Communication / methods Patient Advocacy Health Planning / methods Marketing of Health Services / methods Gesundheitskommunikation |
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