How to write a marketing plan:
"A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marke...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia, PA
Kogan Page
2016
|
| Ausgabe: | Fifth edition |
| Schriftenreihe: | Creating success
|
| Schlagworte: | |
| Zusammenfassung: | "A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation"... |
| Beschreibung: | Revised edition of the author's How to write a marketing plan, 2013 |
| Beschreibung: | ix, 175 Seiten |
| ISBN: | 9780749475710 |
Internformat
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Datensatz im Suchindex
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| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV043806193 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:35:34Z |
| institution | BVB |
| isbn | 9780749475710 |
| language | English |
| lccn | 016025649 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029217536 |
| oclc_num | 959686122 |
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| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | ix, 175 Seiten |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Creating success |
| spelling | Westwood, John 1947- (DE-588)1011306735 aut How to write a marketing plan John Westwood Fifth edition Philadelphia, PA Kogan Page 2016 ix, 175 Seiten txt rdacontent n rdamedia nc rdacarrier Creating success Revised edition of the author's How to write a marketing plan, 2013 "A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation"... BUSINESS & ECONOMICS / Careers / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh SELF-HELP / Personal Growth / General bisacsh Wirtschaft Marketing Management BUSINESS & ECONOMICS / Careers / General BUSINESS & ECONOMICS / Marketing / General SELF-HELP / Personal Growth / General Marketing (DE-588)4037589-4 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Marketingkonzept (DE-588)4120696-4 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 Erscheint auch als Online-Ausgabe 9780749475727 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Westwood, John 1947- How to write a marketing plan BUSINESS & ECONOMICS / Careers / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh SELF-HELP / Personal Growth / General bisacsh Wirtschaft Marketing Management BUSINESS & ECONOMICS / Careers / General BUSINESS & ECONOMICS / Marketing / General SELF-HELP / Personal Growth / General Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4309237-8 (DE-588)4120696-4 |
| title | How to write a marketing plan |
| title_auth | How to write a marketing plan |
| title_exact_search | How to write a marketing plan |
| title_full | How to write a marketing plan John Westwood |
| title_fullStr | How to write a marketing plan John Westwood |
| title_full_unstemmed | How to write a marketing plan John Westwood |
| title_short | How to write a marketing plan |
| title_sort | how to write a marketing plan |
| topic | BUSINESS & ECONOMICS / Careers / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh SELF-HELP / Personal Growth / General bisacsh Wirtschaft Marketing Management BUSINESS & ECONOMICS / Careers / General BUSINESS & ECONOMICS / Marketing / General SELF-HELP / Personal Growth / General Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Careers / General BUSINESS & ECONOMICS / Marketing / General SELF-HELP / Personal Growth / General Wirtschaft Marketing Management Marketing Strategische Planung Marketingkonzept |
| work_keys_str_mv | AT westwoodjohn howtowriteamarketingplan |