APA (7th ed.) Citation

Pennington, A. (2016). The customer experience book: How to design, measure and improve customer experience in your business. Pearson Education.

Chicago Style (17th ed.) Citation

Pennington, Alan. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Harlow, England: Pearson Education, 2016.

MLA (9th ed.) Citation

Pennington, Alan. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Pearson Education, 2016.