Pennington, A. (2016). The customer experience book: How to design, measure and improve customer experience in your business. Pearson Education.
Chicago-Zitierstil (17. Ausg.)Pennington, Alan. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Harlow, England: Pearson Education, 2016.
MLA-Zitierstil (9. Ausg.)Pennington, Alan. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Pearson Education, 2016.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.