Marketing theory: a student text
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
2010
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 Volltext |
| Beschreibung: | Previous ed.: 2000 Includes bibliographical references and index 'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences |
| Beschreibung: | xvii, 428 p. |
| ISBN: | 9781446280096 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043804991 | ||
| 003 | DE-604 | ||
| 005 | 20170104 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160929s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 9781446280096 |c Online |9 978-1-4462-8009-6 | ||
| 035 | |a (ZDB-96-SKC)EDZ0000159386 | ||
| 035 | |a (OCoLC)894769554 | ||
| 035 | |a (DE-599)BVBBV043804991 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-862 |a DE-863 |a DE-863 |a DE-862 |a DE-706 | ||
| 082 | 0 | |a 658.8001 |2 23 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Marketing theory |b a student text |c edited by Michael J. Baker & Michael Saren |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Los Angeles |b SAGE |c 2010 | |
| 300 | |a xvii, 428 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Previous ed.: 2000 | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a 'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences | ||
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Philosophie | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x History | |
| 650 | 4 | |a Marketing |x Philosophy | |
| 650 | 0 | 7 | |a Marketingtheorie |0 (DE-588)4168911-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingtheorie |0 (DE-588)4168911-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Baker, Michael John |d 1935- |e Sonstige |0 (DE-588)128372443 |4 oth | |
| 700 | 1 | |a Saren, Michael |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-1-84920-465-1 |
| 856 | 4 | 0 | |u http://sk.sagepub.com/books/marketing-theory |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-96-SKC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029216349 | ||
| 966 | e | |u http://sk.sagepub.com/books/marketing-theory |l FWS01 |p ZDB-96-SKC |x Verlag |3 Volltext | |
| 966 | e | |u http://sk.sagepub.com/books/marketing-theory |l FWS02 |p ZDB-96-SKC |x Verlag |3 Volltext | |
| 966 | e | |u http://sk.sagepub.com/books/marketing-theory |l UBY01 |p ZDB-96-SKC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 634400 |
|---|---|
| _version_ | 1806180502627942400 |
| any_adam_object | |
| author_GND | (DE-588)128372443 |
| building | Verbundindex |
| bvnumber | BV043804991 |
| classification_rvk | QP 600 |
| collection | ZDB-96-SKC |
| ctrlnum | (ZDB-96-SKC)EDZ0000159386 (OCoLC)894769554 (DE-599)BVBBV043804991 |
| dewey-full | 658.8001 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001 |
| dewey-search | 658.8001 |
| dewey-sort | 3658.8001 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02237nmm a2200529zc 4500</leader><controlfield tag="001">BV043804991</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170104 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160929s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781446280096</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4462-8009-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)EDZ0000159386</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)894769554</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043804991</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-862</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8001</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing theory</subfield><subfield code="b">a student text</subfield><subfield code="c">edited by Michael J. Baker & Michael Saren</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles</subfield><subfield code="b">SAGE</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvii, 428 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Previous ed.: 2000</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Geschichte</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Philosophie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Philosophy</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Baker, Michael John</subfield><subfield code="d">1935-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)128372443</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Saren, Michael</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-1-84920-465-1</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://sk.sagepub.com/books/marketing-theory</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029216349</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/marketing-theory</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/marketing-theory</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/marketing-theory</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV043804991 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:25:55Z |
| institution | BVB |
| isbn | 9781446280096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029216349 |
| oclc_num | 894769554 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | xvii, 428 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | Marketing theory a student text Geschichte Philosophie Marketing Marketing History Marketing Philosophy Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4168911-2 (DE-588)4143413-4 |
| title | Marketing theory a student text |
| title_auth | Marketing theory a student text |
| title_exact_search | Marketing theory a student text |
| title_full | Marketing theory a student text edited by Michael J. Baker & Michael Saren |
| title_fullStr | Marketing theory a student text edited by Michael J. Baker & Michael Saren |
| title_full_unstemmed | Marketing theory a student text edited by Michael J. Baker & Michael Saren |
| title_short | Marketing theory |
| title_sort | marketing theory a student text |
| title_sub | a student text |
| topic | Geschichte Philosophie Marketing Marketing History Marketing Philosophy Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Geschichte Philosophie Marketing Marketing History Marketing Philosophy Marketingtheorie Aufsatzsammlung |
| url | http://sk.sagepub.com/books/marketing-theory |
| work_keys_str_mv | AT bakermichaeljohn marketingtheoryastudenttext AT sarenmichael marketingtheoryastudenttext |