Strategic management in the media: from theory to practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
SAGE
2008
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index Lucy Kung-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management |
| Beschreibung: | 248 p. |
| ISBN: | 9781446280003 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043804982 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160929s2008 |||| o||u| ||||||eng d | ||
| 020 | |a 9781446280003 |c Online |9 978-1-4462-8000-3 | ||
| 035 | |a (ZDB-96-SKC)EDZ0000159367 | ||
| 035 | |a (OCoLC)839048678 | ||
| 035 | |a (DE-599)BVBBV043804982 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-706 | ||
| 082 | 0 | |a 302.23068 |2 23 | |
| 084 | |a AP 15000 |0 (DE-625)6911: |2 rvk | ||
| 084 | |a AP 17600 |0 (DE-625)7025: |2 rvk | ||
| 100 | 1 | |a Kung-Shankleman, Lucy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic management in the media |b from theory to practice |c Lucy Kung |
| 264 | 1 | |a London |b SAGE |c 2008 | |
| 300 | |a 248 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Lucy Kung-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media |x Management | |
| 650 | 4 | |a Strategic planning | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-1-4129-0312-7 |
| 856 | 4 | 0 | |u http://sk.sagepub.com/books/strategic-management-in-the-media |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-96-SKC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029216341 | ||
| 966 | e | |u http://sk.sagepub.com/books/strategic-management-in-the-media |l FWS01 |p ZDB-96-SKC |x Verlag |3 Volltext | |
| 966 | e | |u http://sk.sagepub.com/books/strategic-management-in-the-media |l FWS02 |p ZDB-96-SKC |x Verlag |3 Volltext | |
| 966 | e | |u http://sk.sagepub.com/books/strategic-management-in-the-media |l UBY01 |p ZDB-96-SKC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 701822 |
|---|---|
| _version_ | 1806184845935640576 |
| any_adam_object | |
| author | Kung-Shankleman, Lucy |
| author_facet | Kung-Shankleman, Lucy |
| author_role | aut |
| author_sort | Kung-Shankleman, Lucy |
| author_variant | l k s lks |
| building | Verbundindex |
| bvnumber | BV043804982 |
| classification_rvk | AP 15000 AP 17600 |
| collection | ZDB-96-SKC |
| ctrlnum | (ZDB-96-SKC)EDZ0000159367 (OCoLC)839048678 (DE-599)BVBBV043804982 |
| dewey-full | 302.23068 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23068 |
| dewey-search | 302.23068 |
| dewey-sort | 3302.23068 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01780nmm a2200433zc 4500</leader><controlfield tag="001">BV043804982</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160929s2008 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781446280003</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4462-8000-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-96-SKC)EDZ0000159367</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)839048678</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043804982</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.23068</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 15000</subfield><subfield code="0">(DE-625)6911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17600</subfield><subfield code="0">(DE-625)7025:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kung-Shankleman, Lucy</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic management in the media</subfield><subfield code="b">from theory to practice</subfield><subfield code="c">Lucy Kung</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">SAGE</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">248 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Lucy Kung-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Massenmedien</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mass media</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-1-4129-0312-7</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://sk.sagepub.com/books/strategic-management-in-the-media</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-96-SKC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029216341</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/strategic-management-in-the-media</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/strategic-management-in-the-media</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://sk.sagepub.com/books/strategic-management-in-the-media</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-96-SKC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043804982 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:34:58Z |
| institution | BVB |
| isbn | 9781446280003 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029216341 |
| oclc_num | 839048678 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | 248 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | Kung-Shankleman, Lucy Strategic management in the media from theory to practice Massenmedien Mass media Management Strategic planning |
| title | Strategic management in the media from theory to practice |
| title_auth | Strategic management in the media from theory to practice |
| title_exact_search | Strategic management in the media from theory to practice |
| title_full | Strategic management in the media from theory to practice Lucy Kung |
| title_fullStr | Strategic management in the media from theory to practice Lucy Kung |
| title_full_unstemmed | Strategic management in the media from theory to practice Lucy Kung |
| title_short | Strategic management in the media |
| title_sort | strategic management in the media from theory to practice |
| title_sub | from theory to practice |
| topic | Massenmedien Mass media Management Strategic planning |
| topic_facet | Massenmedien Mass media Management Strategic planning |
| url | http://sk.sagepub.com/books/strategic-management-in-the-media |
| work_keys_str_mv | AT kungshanklemanlucy strategicmanagementinthemediafromtheorytopractice |