Marketing communications industry: entrepreneurial case studies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
Response
2008
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 Volltext |
| Beschreibung: | Includes bibliographical references and index Marketing Communication Industry is critical to the Indian economy, creating competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. This text focuses on the entrepreneurs who have started their ventures without the support of large corporations |
| Beschreibung: | xiii, 189 p. |
| ISBN: | 9788132111948 |
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| 650 | 4 | |a Advertising |z India | |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043804861 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:25:55Z |
| institution | BVB |
| isbn | 9788132111948 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029216221 |
| oclc_num | 959681450 |
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| physical | xiii, 189 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Response |
| record_format | marc |
| spellingShingle | Jain, Gautam Raj Marketing communications industry entrepreneurial case studies Advertising India Marketing India Public relations India Entrepreneurship India Case studies Werbewirtschaft (DE-588)4189650-6 gnd |
| subject_GND | (DE-588)4189650-6 (DE-588)4026722-2 (DE-588)4522595-3 |
| title | Marketing communications industry entrepreneurial case studies |
| title_auth | Marketing communications industry entrepreneurial case studies |
| title_exact_search | Marketing communications industry entrepreneurial case studies |
| title_full | Marketing communications industry entrepreneurial case studies Gautam Raj Jain and Raunica Ahluwalia |
| title_fullStr | Marketing communications industry entrepreneurial case studies Gautam Raj Jain and Raunica Ahluwalia |
| title_full_unstemmed | Marketing communications industry entrepreneurial case studies Gautam Raj Jain and Raunica Ahluwalia |
| title_short | Marketing communications industry |
| title_sort | marketing communications industry entrepreneurial case studies |
| title_sub | entrepreneurial case studies |
| topic | Advertising India Marketing India Public relations India Entrepreneurship India Case studies Werbewirtschaft (DE-588)4189650-6 gnd |
| topic_facet | Advertising India Marketing India Public relations India Entrepreneurship India Case studies Werbewirtschaft Indien Fallstudiensammlung |
| url | http://sk.sagepub.com/books/marketing-communications-industry |
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