Marketing: a critical introduction
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles
SAGE
2009
|
| Subjects: | |
| Online Access: | FWS01 FWS02 UBY01 Volltext |
| Item Description: | Includes bibliographical references and index Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing |
| Physical Description: | 186 p. |
| ISBN: | 9781446288511 |
Staff View
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| 500 | |a Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing | ||
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| 650 | 4 | |a Marketing |v Problems, exercises, etc | |
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043804270 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:53:47Z |
| institution | BVB |
| isbn | 9781446288511 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029215630 |
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| physical | 186 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2009 |
| publishDateSearch | 2009 |
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| publisher | SAGE |
| record_format | marc |
| spellingShingle | Hackley, Chris Marketing a critical introduction Marketing Marketing Case studies Marketing Problems, exercises, etc Marketing Case studies Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4522595-3 |
| title | Marketing a critical introduction |
| title_auth | Marketing a critical introduction |
| title_exact_search | Marketing a critical introduction |
| title_full | Marketing a critical introduction Chris Hackley |
| title_fullStr | Marketing a critical introduction Chris Hackley |
| title_full_unstemmed | Marketing a critical introduction Chris Hackley |
| title_short | Marketing |
| title_sort | marketing a critical introduction |
| title_sub | a critical introduction |
| topic | Marketing Marketing Case studies Marketing Problems, exercises, etc Marketing Case studies Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Case studies Marketing Problems, exercises, etc Marketing Case studies Problems, exercises, etc Einführung Fallstudiensammlung |
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| work_keys_str_mv | AT hackleychris marketingacriticalintroduction |