Marketing: a critical introduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
2009
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 Volltext |
| Beschreibung: | Includes bibliographical references and index Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing |
| Beschreibung: | 186 p. |
| ISBN: | 9781446288511 |
Internformat
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| 245 | 1 | 0 | |a Marketing |b a critical introduction |c Chris Hackley |
| 264 | 1 | |a Los Angeles |b SAGE |c 2009 | |
| 300 | |a 186 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |v Case studies | |
| 650 | 4 | |a Marketing |v Problems, exercises, etc | |
| 650 | 4 | |a Marketing |v Case studies |v Problems, exercises, etc | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 634396 |
|---|---|
| _version_ | 1824554565182160896 |
| any_adam_object | |
| author | Hackley, Chris |
| author_GND | (DE-588)141768525 |
| author_facet | Hackley, Chris |
| author_role | aut |
| author_sort | Hackley, Chris |
| author_variant | c h ch |
| building | Verbundindex |
| bvnumber | BV043804270 |
| classification_rvk | QP 600 |
| collection | ZDB-96-SKC |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043804270 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:53:47Z |
| institution | BVB |
| isbn | 9781446288511 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029215630 |
| oclc_num | 839014165 |
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| physical | 186 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | Hackley, Chris Marketing a critical introduction Marketing Marketing Case studies Marketing Problems, exercises, etc Marketing Case studies Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4522595-3 |
| title | Marketing a critical introduction |
| title_auth | Marketing a critical introduction |
| title_exact_search | Marketing a critical introduction |
| title_full | Marketing a critical introduction Chris Hackley |
| title_fullStr | Marketing a critical introduction Chris Hackley |
| title_full_unstemmed | Marketing a critical introduction Chris Hackley |
| title_short | Marketing |
| title_sort | marketing a critical introduction |
| title_sub | a critical introduction |
| topic | Marketing Marketing Case studies Marketing Problems, exercises, etc Marketing Case studies Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Case studies Marketing Problems, exercises, etc Marketing Case studies Problems, exercises, etc Einführung Fallstudiensammlung |
| url | http://sk.sagepub.com/books/marketing-a-critical-introduction |
| work_keys_str_mv | AT hackleychris marketingacriticalintroduction |