Today's public relations: an introduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
SAGE
c2006
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 Volltext |
| Beschreibung: | Includes bibliographical references and index 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage |
| Beschreibung: | xix, 539 p. |
| ISBN: | 9781452233055 |
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| 245 | 1 | 0 | |a Today's public relations |b an introduction |c by Robert L. Heath, W. Timothy Coombs |
| 264 | 1 | |a Thousand Oaks, Calif. |b SAGE |c c2006 | |
| 300 | |a xix, 539 p. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage | ||
| 650 | 4 | |a Public relations | |
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Datensatz im Suchindex
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|---|---|
| _version_ | 1806185000893153280 |
| any_adam_object | |
| author | Heath, Robert L. 1941- |
| author_facet | Heath, Robert L. 1941- |
| author_role | aut |
| author_sort | Heath, Robert L. 1941- |
| author_variant | r l h rl rlh |
| building | Verbundindex |
| bvnumber | BV043804026 |
| collection | ZDB-96-SKC |
| ctrlnum | (ZDB-96-SKC)EDZ0000063657 (OCoLC)894770341 (DE-599)BVBBV043804026 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV043804026 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:37:25Z |
| institution | BVB |
| isbn | 9781452233055 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029215386 |
| oclc_num | 894770341 |
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| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | xix, 539 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | Heath, Robert L. 1941- Today's public relations an introduction Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4151278-9 |
| title | Today's public relations an introduction |
| title_auth | Today's public relations an introduction |
| title_exact_search | Today's public relations an introduction |
| title_full | Today's public relations an introduction by Robert L. Heath, W. Timothy Coombs |
| title_fullStr | Today's public relations an introduction by Robert L. Heath, W. Timothy Coombs |
| title_full_unstemmed | Today's public relations an introduction by Robert L. Heath, W. Timothy Coombs |
| title_short | Today's public relations |
| title_sort | today s public relations an introduction |
| title_sub | an introduction |
| topic | Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Öffentlichkeitsarbeit Einführung |
| url | http://sk.sagepub.com/books/todays-public-relations |
| work_keys_str_mv | AT heathrobertl todayspublicrelationsanintroduction AT coombswtimothy todayspublicrelationsanintroduction |