Strategic brand management for B2B markets: a road map for organizational transformation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Delhi
SAGE
2010
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| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 Volltext |
| Beschreibung: | This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home Includes bibliographical references and index |
| Beschreibung: | xix, 262 p. |
| ISBN: | 9781446270271 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic brand management for B2B markets |b a road map for organizational transformation |c Sharad Sarin |
| 264 | 1 | |a Delhi |b SAGE |c 2010 | |
| 300 | |a xix, 262 p. | ||
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| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Branding (Marketing) |z India | |
| 650 | 4 | |a Brand name products |x Management |z India | |
| 650 | 4 | |a Product management |z India | |
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Datensatz im Suchindex
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| author | Sarin, Sharad |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | Indien |
| geographic_facet | Indien |
| id | DE-604.BV043803548 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:53:42Z |
| institution | BVB |
| isbn | 9781446270271 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029214910 |
| oclc_num | 959674361 |
| open_access_boolean | |
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| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | xix, 262 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | Sarin, Sharad Strategic brand management for B2B markets a road map for organizational transformation Branding (Marketing) Brand name products Management Product management Branding (Marketing) India Brand name products Management India Product management India Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Strategic brand management for B2B markets a road map for organizational transformation |
| title_auth | Strategic brand management for B2B markets a road map for organizational transformation |
| title_exact_search | Strategic brand management for B2B markets a road map for organizational transformation |
| title_full | Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin |
| title_fullStr | Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin |
| title_full_unstemmed | Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin |
| title_short | Strategic brand management for B2B markets |
| title_sort | strategic brand management for b2b markets a road map for organizational transformation |
| title_sub | a road map for organizational transformation |
| topic | Branding (Marketing) Brand name products Management Product management Branding (Marketing) India Brand name products Management India Product management India Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Branding (Marketing) Brand name products Management Product management Branding (Marketing) India Brand name products Management India Product management India Business-to-Business-Marketing Indien |
| url | http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets |
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