Relationship marketing: a consumer experience approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [Calif.]
SAGE
2010
|
| Schriftenreihe: | Advanced marketing series
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 Volltext |
| Beschreibung: | The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context Includes bibliographical references and index |
| Beschreibung: | viii, 202 p. |
| ISBN: | 9781446251096 |
Internformat
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| author | Baron, Steve Conway, Andrew R. A. Warnaby, Gary |
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| dewey-search | 658.812 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043803330 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:27:51Z |
| institution | BVB |
| isbn | 9781446251096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029214692 |
| oclc_num | 852524889 |
| open_access_boolean | |
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| physical | viii, 202 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | SAGE |
| record_format | marc |
| series2 | Advanced marketing series |
| spellingShingle | Baron, Steve Conway, Andrew R. A. Warnaby, Gary Relationship marketing a consumer experience approach Relationship marketing Customer relations Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4037589-4 (DE-588)4326109-7 |
| title | Relationship marketing a consumer experience approach |
| title_auth | Relationship marketing a consumer experience approach |
| title_exact_search | Relationship marketing a consumer experience approach |
| title_full | Relationship marketing a consumer experience approach Steve Baron, Tony Conway, Gary Warnaby |
| title_fullStr | Relationship marketing a consumer experience approach Steve Baron, Tony Conway, Gary Warnaby |
| title_full_unstemmed | Relationship marketing a consumer experience approach Steve Baron, Tony Conway, Gary Warnaby |
| title_short | Relationship marketing |
| title_sort | relationship marketing a consumer experience approach |
| title_sub | a consumer experience approach |
| topic | Relationship marketing Customer relations Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Relationship marketing Customer relations Beziehungsmarketing Marketing Beziehungsmanagement |
| url | http://sk.sagepub.com/books/relationship-marketing |
| work_keys_str_mv | AT baronsteve relationshipmarketingaconsumerexperienceapproach AT conwayandrewra relationshipmarketingaconsumerexperienceapproach AT warnabygary relationshipmarketingaconsumerexperienceapproach |