Media economics: applying economics to new and traditional media
Saved in:
Bibliographic Details
Main Author: Hoskins, Colin (Author)
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. SAGE c2004
Subjects:
Online Access:FWS01
FWS02
UBY01
Volltext
Item Description:In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change
Includes bibliographical references and index
Physical Description:356 p.
ISBN:9781452233109