Media economics: applying economics to new and traditional media
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Bibliographische Detailangaben
1. Verfasser: Hoskins, Colin (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks, Calif. SAGE c2004
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Beschreibung:In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change
Includes bibliographical references and index
Beschreibung:356 p.
ISBN:9781452233109