Key concepts in marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif.
SAGE
2009
|
| Schriftenreihe: | SAGE key concepts
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 Volltext |
| Beschreibung: | This volume introduces and examines the key issues, methods models and debates that define the field of marketing today. Each of the over 40 entries is made up of a definition, summary broader discussion, examples and illustrations and key literature and further reading Includes bibliographical references and index |
| Beschreibung: | ix, 219 p. |
| ISBN: | 9781446221617 |
Internformat
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| 264 | 1 | |a Los Angeles, Calif. |b SAGE |c 2009 | |
| 300 | |a ix, 219 p. | ||
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| 490 | 0 | |a SAGE key concepts | |
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Blythe, Jim |
| author_facet | Blythe, Jim |
| author_role | aut |
| author_sort | Blythe, Jim |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV043802716 |
| classification_rvk | QP 600 |
| collection | ZDB-96-SKC |
| ctrlnum | (ZDB-96-SKC)EDZ0000077595 (OCoLC)838294503 (DE-599)BVBBV043802716 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV043802716 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:27:51Z |
| institution | BVB |
| isbn | 9781446221617 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029214078 |
| oclc_num | 838294503 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| owner_facet | DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | ix, 219 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | SAGE |
| record_format | marc |
| series2 | SAGE key concepts |
| spellingShingle | Blythe, Jim Key concepts in marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066724-8 |
| title | Key concepts in marketing |
| title_auth | Key concepts in marketing |
| title_exact_search | Key concepts in marketing |
| title_full | Key concepts in marketing Jim Blythe |
| title_fullStr | Key concepts in marketing Jim Blythe |
| title_full_unstemmed | Key concepts in marketing Jim Blythe |
| title_short | Key concepts in marketing |
| title_sort | key concepts in marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Wörterbuch |
| url | http://sk.sagepub.com/books/key-concepts-in-marketing |
| work_keys_str_mv | AT blythejim keyconceptsinmarketing |