International marketing management: text and cases
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Bibliographic Details
Main Author: Mathur, U. C. (Author)
Format: Electronic eBook
Language:English
Published: New Delhi SAGE c2008
Subjects:
Online Access:FWS01
FWS02
UBY01
Volltext
Item Description:Includes index
This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organisations under the aegis of the United Nations has been given its due importance
Physical Description:583 p.
ISBN:9788132108436