International marketing management: text and cases
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Mathur, U. C. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New Delhi SAGE c2008
Schlagworte:
Online-Zugang:FWS01
FWS02
UBY01
Volltext
Beschreibung:Includes index
This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organisations under the aegis of the United Nations has been given its due importance
Beschreibung:583 p.
ISBN:9788132108436