Verfügbarkeit: Handbook of services marketing & management

Handbook of services marketing & management:

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Bibliographische Detailangaben
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Thousand oaks, [Calif.] SAGE c2000
Schlagworte:	Service industries > Marketing Service industries > Management Customer services > Marketing Customer services > Management Management Marketing Dienstleistungsbetrieb
Online-Zugang:	BTU01 UBY01 Volltext
Beschreibung:	This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management Includes bibliographical references and index
Beschreibung:	ix, 521 p.
ISBN:	9781452231327

Internformat

MARC


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Datensatz im Suchindex

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dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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indexdate	2024-07-10T07:35:32Z
institution	BVB
isbn	9781452231327
language	English
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physical	ix, 521 p.
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spelling	Handbook of services marketing & management Teresa A. Swartz, Dawn Iacobucci, editors Thousand oaks, [Calif.] SAGE c2000 ix, 521 p. txt rdacontent c rdamedia cr rdacarrier This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management Includes bibliographical references and index Service industries Marketing Service industries Management Customer services Marketing Customer services Management Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Management (DE-588)4037278-9 s DE-604 Marketing (DE-588)4037589-4 s Swartz, Teresa A. Sonstige oth Iacobucci, Dawn 1960- Sonstige (DE-588)1136620109 oth Erscheint auch als Druckausgabe 978-0-7619-1612-3 http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Handbook of services marketing & management Service industries Marketing Service industries Management Customer services Marketing Customer services Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4012181-1
title	Handbook of services marketing & management
title_auth	Handbook of services marketing & management
title_exact_search	Handbook of services marketing & management
title_full	Handbook of services marketing & management Teresa A. Swartz, Dawn Iacobucci, editors
title_fullStr	Handbook of services marketing & management Teresa A. Swartz, Dawn Iacobucci, editors
title_full_unstemmed	Handbook of services marketing & management Teresa A. Swartz, Dawn Iacobucci, editors
title_short	Handbook of services marketing & management
title_sort	handbook of services marketing management
topic	Service industries Marketing Service industries Management Customer services Marketing Customer services Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd
topic_facet	Service industries Marketing Service industries Management Customer services Marketing Customer services Management Management Marketing Dienstleistungsbetrieb
url	http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management
work_keys_str_mv	AT swartzteresaa handbookofservicesmarketingmanagement AT iacobuccidawn handbookofservicesmarketingmanagement

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