Audience analysis:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
SAGE
c1997
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| Subjects: | |
| Online Access: | FWS01 FWS02 UBY01 Volltext |
| Item Description: | Includes bibliographical references and index In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments |
| Physical Description: | x, 166 p. |
| ISBN: | 9781452233406 |
Staff View
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Record in the Search Index
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| author | McQuail, Denis |
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| collection | ZDB-96-SKC |
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| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Sprachwissenschaft Soziologie Literaturwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV043801519 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:56:34Z |
| institution | BVB |
| isbn | 9781452233406 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029212880 |
| oclc_num | 894770252 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | x, 166 p. |
| psigel | ZDB-96-SKC |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | McQuail, Denis Audience analysis Massenmedien Mass media Audiences Publikum (DE-588)4047764-2 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4047764-2 (DE-588)4037877-9 |
| title | Audience analysis |
| title_auth | Audience analysis |
| title_exact_search | Audience analysis |
| title_full | Audience analysis Denis McQuail |
| title_fullStr | Audience analysis Denis McQuail |
| title_full_unstemmed | Audience analysis Denis McQuail |
| title_short | Audience analysis |
| title_sort | audience analysis |
| topic | Massenmedien Mass media Audiences Publikum (DE-588)4047764-2 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Massenmedien Mass media Audiences Publikum |
| url | http://sk.sagepub.com/books/audience-analysis |
| work_keys_str_mv | AT mcquaildenis audienceanalysis |