Audience analysis:
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: McQuail, Denis (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks, Calif. SAGE c1997
Schlagworte:
Online-Zugang:FWS01
FWS02
UBY01
Volltext
Beschreibung:Includes bibliographical references and index
In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments
Beschreibung:x, 166 p.
ISBN:9781452233406