Verfügbarkeit: Business-to-business marketing

Business-to-business marketing:

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Brennan, Ross 1957- (VerfasserIn), Canning, Louise (VerfasserIn), McDowell, Raymond (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Los Angeles SAGE [2013]
Ausgabe:	Second edition
Schriftenreihe:	Advanced marketing series
Schlagworte:	Marketing Beziehungsmanagement Kundenmanagement Business-to-Business-Marketing Direktmarketing Fallstudiensammlung
Online-Zugang:	FWS01 FWS02 UBM01 UBY01 Volltext
Zusammenfassung:	This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management
Beschreibung:	Previous edition: 2007
Beschreibung:	1 Online-Ressource (XXI, 386 Seiten) Illustrationen
ISBN:	9781446276518
DOI:	10.4135/9781446276518

Internformat

MARC


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Datensatz im Suchindex

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author	Brennan, Ross 1957- Canning, Louise McDowell, Raymond
author_GND	(DE-588)170765857 (DE-588)1051483980
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bvnumber	BV043801200
classification_rvk	QP 600 QP 621
collection	ZDB-96-SKC
contents	Includes bibliographical references and index
ctrlnum	(ZDB-96-SKC)EDZ0001248679 (OCoLC)955113643 (DE-599)BVBBV043801200
dewey-full	658.804
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.804
dewey-search	658.804
dewey-sort	3658.804
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.4135/9781446276518
edition	Second edition
format	Electronic eBook
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genre	1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV043801200
illustrated	Not Illustrated
indexdate	2024-08-01T12:23:59Z
institution	BVB
isbn	9781446276518
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029212562
oclc_num	955113643
open_access_boolean
owner	DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706
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physical	1 Online-Ressource (XXI, 386 Seiten) Illustrationen
psigel	ZDB-96-SKC ZDB-96-SKC UBM_PDA_SKC_Kauf
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	SAGE
record_format	marc
series2	Advanced marketing series
spellingShingle	Brennan, Ross 1957- Canning, Louise McDowell, Raymond Business-to-business marketing Includes bibliographical references and index Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Direktmarketing (DE-588)4012421-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4326109-7 (DE-588)4236865-0 (DE-588)4631075-7 (DE-588)4012421-6 (DE-588)4522595-3
title	Business-to-business marketing
title_auth	Business-to-business marketing
title_exact_search	Business-to-business marketing
title_full	Business-to-business marketing Ross Brenna, Louise Canning, Raymond McDowell
title_fullStr	Business-to-business marketing Ross Brenna, Louise Canning, Raymond McDowell
title_full_unstemmed	Business-to-business marketing Ross Brenna, Louise Canning, Raymond McDowell
title_short	Business-to-business marketing
title_sort	business to business marketing
topic	Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Direktmarketing (DE-588)4012421-6 gnd
topic_facet	Marketing Beziehungsmanagement Kundenmanagement Business-to-Business-Marketing Direktmarketing Fallstudiensammlung
url	http://doi.org/10.4135/9781446276518
work_keys_str_mv	AT brennanross businesstobusinessmarketing AT canninglouise businesstobusinessmarketing AT mcdowellraymond businesstobusinessmarketing

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