Cases in marketing:
These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch Karte |
| Sprache: | English |
| Veröffentlicht: |
London
SAGE
1997
|
| Schriftenreihe: | European management series
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues |
| Beschreibung: | 1 Online-Ressource (XI, 205 Seiten) Illustrationen, Karten |
| ISBN: | 9781446280065 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV043801010 | ||
| 003 | DE-604 | ||
| 005 | 20161125 | ||
| 007 | au||uuun | ||
| 008 | 160929s1997 |||||| u | eng d | ||
| 020 | |a 9781446280065 |c Online |9 978-1-4462-8006-5 | ||
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| 245 | 1 | 0 | |a Cases in marketing |c edited by Hanne Hartvig-Larsen |
| 264 | 1 | |a London |b SAGE |c 1997 | |
| 300 | |a 1 Online-Ressource (XI, 205 Seiten) |b Illustrationen, Karten | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a European management series | |
| 505 | 8 | |a Includes bibliographical references | |
| 520 | |a These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 700 | 1 | |a Hartvig Larsen, Hanne |0 (DE-588)170769437 |4 edt | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 632226 |
|---|---|
| _version_ | 1806180381691478016 |
| any_adam_object | |
| author2 | Hartvig Larsen, Hanne |
| author2_role | edt |
| author2_variant | l h h lh lhh |
| author_GND | (DE-588)170769437 |
| author_facet | Hartvig Larsen, Hanne |
| building | Verbundindex |
| bvnumber | BV043801010 |
| classification_rvk | QP 690 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references |
| ctrlnum | (ZDB-96-SKC)EDZ0000165701 (OCoLC)959669401 (DE-599)BVBBV043801010 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic Map |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV043801010 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:23:59Z |
| institution | BVB |
| isbn | 9781446280065 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029212372 |
| oclc_num | 959669401 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-706 |
| physical | 1 Online-Ressource (XI, 205 Seiten) Illustrationen, Karten |
| psigel | ZDB-96-SKC |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | SAGE |
| record_format | marc |
| series2 | European management series |
| spellingShingle | Cases in marketing Includes bibliographical references Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Cases in marketing |
| title_auth | Cases in marketing |
| title_exact_search | Cases in marketing |
| title_full | Cases in marketing edited by Hanne Hartvig-Larsen |
| title_fullStr | Cases in marketing edited by Hanne Hartvig-Larsen |
| title_full_unstemmed | Cases in marketing edited by Hanne Hartvig-Larsen |
| title_short | Cases in marketing |
| title_sort | cases in marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Fallstudiensammlung |
| url | http://sk.sagepub.com/books/cases-in-marketing |
| work_keys_str_mv | AT hartviglarsenhanne casesinmarketing |