APA-Zitierstil (7. Ausg.)

Dibb, S., Simkin, L., Pride, W. M., & Ferrell, O. C. (2016). Marketing: Concepts and strategies (seventh edition.). Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Dibb, Sally, Lyndon Simkin, William M. Pride, und O. C. Ferrell. Marketing: Concepts and Strategies. seventh edition. Andover, Hampshire U.K: Cengage Learning, 2016.

MLA-Zitierstil (9. Ausg.)

Dibb, Sally, et al. Marketing: Concepts and Strategies. seventh edition. Cengage Learning, 2016.