Marketing: concepts and strategies
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Andover, Hampshire U.K.
Cengage Learning
[2016]
|
| Ausgabe: | seventh edition |
| Schlagworte: | |
| Beschreibung: | xvi, 796 Seiten Illustrationen |
| ISBN: | 9781473725126 |
Internformat
MARC
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| 035 | |a (OCoLC)959666167 | ||
| 035 | |a (DE-599)BVBBV043798044 | ||
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| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Marketing |b concepts and strategies |c Sally Dibb, Open University Business School, The Open University, Lyndon Simkin, Faculty of Business and Law, Coventry University, William M. Pride, Mays Business School, Texas A&M University, O.C. Ferrell, Jack. C. Massey College of Business, Belmont University |
| 250 | |a seventh edition | ||
| 264 | 1 | |a Andover, Hampshire U.K. |b Cengage Learning |c [2016] | |
| 300 | |a xvi, 796 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dibb, Sally |4 aut | |
| 700 | 1 | |a Simkin, Lyndon |4 aut | |
| 700 | 1 | |a Pride, William M. |0 (DE-588)170564193 |4 aut | |
| 700 | 1 | |a Ferrell, O. C. |d 1943- |0 (DE-588)124804926 |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Dibb, Sally Simkin, Lyndon Pride, William M. Ferrell, O. C. 1943- |
| author_GND | (DE-588)170564193 (DE-588)124804926 |
| author_facet | Dibb, Sally Simkin, Lyndon Pride, William M. Ferrell, O. C. 1943- |
| author_role | aut aut aut aut |
| author_sort | Dibb, Sally |
| author_variant | s d sd l s ls w m p wm wmp o c f oc ocf |
| building | Verbundindex |
| bvnumber | BV043798044 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)959666167 (DE-599)BVBBV043798044 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | seventh edition |
| format | Book |
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| id | DE-604.BV043798044 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:35:26Z |
| institution | BVB |
| isbn | 9781473725126 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029209455 |
| oclc_num | 959666167 |
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| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | xvi, 796 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Cengage Learning |
| record_format | marc |
| spelling | Marketing concepts and strategies Sally Dibb, Open University Business School, The Open University, Lyndon Simkin, Faculty of Business and Law, Coventry University, William M. Pride, Mays Business School, Texas A&M University, O.C. Ferrell, Jack. C. Massey College of Business, Belmont University seventh edition Andover, Hampshire U.K. Cengage Learning [2016] xvi, 796 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Dibb, Sally aut Simkin, Lyndon aut Pride, William M. (DE-588)170564193 aut Ferrell, O. C. 1943- (DE-588)124804926 aut |
| spellingShingle | Dibb, Sally Simkin, Lyndon Pride, William M. Ferrell, O. C. 1943- Marketing concepts and strategies Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing concepts and strategies |
| title_auth | Marketing concepts and strategies |
| title_exact_search | Marketing concepts and strategies |
| title_full | Marketing concepts and strategies Sally Dibb, Open University Business School, The Open University, Lyndon Simkin, Faculty of Business and Law, Coventry University, William M. Pride, Mays Business School, Texas A&M University, O.C. Ferrell, Jack. C. Massey College of Business, Belmont University |
| title_fullStr | Marketing concepts and strategies Sally Dibb, Open University Business School, The Open University, Lyndon Simkin, Faculty of Business and Law, Coventry University, William M. Pride, Mays Business School, Texas A&M University, O.C. Ferrell, Jack. C. Massey College of Business, Belmont University |
| title_full_unstemmed | Marketing concepts and strategies Sally Dibb, Open University Business School, The Open University, Lyndon Simkin, Faculty of Business and Law, Coventry University, William M. Pride, Mays Business School, Texas A&M University, O.C. Ferrell, Jack. C. Massey College of Business, Belmont University |
| title_short | Marketing |
| title_sort | marketing concepts and strategies |
| title_sub | concepts and strategies |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT dibbsally marketingconceptsandstrategies AT simkinlyndon marketingconceptsandstrategies AT pridewilliamm marketingconceptsandstrategies AT ferrelloc marketingconceptsandstrategies |