Retail marketing in the modern age:
Fundamentals of retailing -- Retail formats and classification of retailers -- E-retailing -- Business environment for e-retailing -- Positioning and promotion: pragmatism with romanticism -- Merchandise management and private label brands -- Retail pricing: strategies and techniques -- Managing peo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE
2016
|
| Schriftenreihe: | Texts
|
| Schlagworte: | |
| Zusammenfassung: | Fundamentals of retailing -- Retail formats and classification of retailers -- E-retailing -- Business environment for e-retailing -- Positioning and promotion: pragmatism with romanticism -- Merchandise management and private label brands -- Retail pricing: strategies and techniques -- Managing people: HRM in retailing -- Physical environment and pervasive creativity: bringing the retail store alive -- Location strategy -- The pyramid of performance -- Patronage loyalty and customer relationship management -- Public relations and strategic CSR -- Store management -- Mall management |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xx, 419 Seiten, 7 Seiten in verschiedenen Seitenzählungen Illustrationen |
| ISBN: | 9789351508694 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043794210 | ||
| 003 | DE-604 | ||
| 005 | 20161130 | ||
| 007 | t | ||
| 008 | 160926s2016 a||| |||| 00||| eng d | ||
| 010 | |a 2016014130 | ||
| 020 | |a 9789351508694 |c (pbk) : alk. paper |9 978-93-5150-869-4 | ||
| 035 | |a (OCoLC)949935775 | ||
| 035 | |a (DE-599)GBV856849553 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 | ||
| 082 | 0 | |a 658.87 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Chaudhary, Prashant |e Verfasser |0 (DE-588)1113890452 |4 aut | |
| 245 | 1 | 0 | |a Retail marketing in the modern age |c Prashant Chaudhary, Assistant Professor (Sinhgad Institute of Management & Computer Application (SIMCA), Pune) |
| 264 | 1 | |a Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne |b SAGE |c 2016 | |
| 300 | |a xx, 419 Seiten, 7 Seiten in verschiedenen Seitenzählungen |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Texts | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 1 | |a Fundamentals of retailing -- Retail formats and classification of retailers -- E-retailing -- Business environment for e-retailing -- Positioning and promotion: pragmatism with romanticism -- Merchandise management and private label brands -- Retail pricing: strategies and techniques -- Managing people: HRM in retailing -- Physical environment and pervasive creativity: bringing the retail store alive -- Location strategy -- The pyramid of performance -- Patronage loyalty and customer relationship management -- Public relations and strategic CSR -- Store management -- Mall management | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Retail trade | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029205136 | ||
Datensatz im Suchindex
| _version_ | 1804176635752087552 |
|---|---|
| any_adam_object | |
| author | Chaudhary, Prashant |
| author_GND | (DE-588)1113890452 |
| author_facet | Chaudhary, Prashant |
| author_role | aut |
| author_sort | Chaudhary, Prashant |
| author_variant | p c pc |
| building | Verbundindex |
| bvnumber | BV043794210 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)949935775 (DE-599)GBV856849553 |
| dewey-full | 658.87 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87 |
| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043794210 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:35:19Z |
| institution | BVB |
| isbn | 9789351508694 |
| language | English |
| lccn | 2016014130 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029205136 |
| oclc_num | 949935775 |
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| physical | xx, 419 Seiten, 7 Seiten in verschiedenen Seitenzählungen Illustrationen |
| publishDate | 2016 |
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| publisher | SAGE |
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| series2 | Texts |
| spelling | Chaudhary, Prashant Verfasser (DE-588)1113890452 aut Retail marketing in the modern age Prashant Chaudhary, Assistant Professor (Sinhgad Institute of Management & Computer Application (SIMCA), Pune) Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE 2016 xx, 419 Seiten, 7 Seiten in verschiedenen Seitenzählungen Illustrationen txt rdacontent n rdamedia nc rdacarrier Texts Includes bibliographical references and index Fundamentals of retailing -- Retail formats and classification of retailers -- E-retailing -- Business environment for e-retailing -- Positioning and promotion: pragmatism with romanticism -- Merchandise management and private label brands -- Retail pricing: strategies and techniques -- Managing people: HRM in retailing -- Physical environment and pervasive creativity: bringing the retail store alive -- Location strategy -- The pyramid of performance -- Patronage loyalty and customer relationship management -- Public relations and strategic CSR -- Store management -- Mall management Marketing Retail trade |
| spellingShingle | Chaudhary, Prashant Retail marketing in the modern age Marketing Retail trade |
| title | Retail marketing in the modern age |
| title_auth | Retail marketing in the modern age |
| title_exact_search | Retail marketing in the modern age |
| title_full | Retail marketing in the modern age Prashant Chaudhary, Assistant Professor (Sinhgad Institute of Management & Computer Application (SIMCA), Pune) |
| title_fullStr | Retail marketing in the modern age Prashant Chaudhary, Assistant Professor (Sinhgad Institute of Management & Computer Application (SIMCA), Pune) |
| title_full_unstemmed | Retail marketing in the modern age Prashant Chaudhary, Assistant Professor (Sinhgad Institute of Management & Computer Application (SIMCA), Pune) |
| title_short | Retail marketing in the modern age |
| title_sort | retail marketing in the modern age |
| topic | Marketing Retail trade |
| topic_facet | Marketing Retail trade |
| work_keys_str_mv | AT chaudharyprashant retailmarketinginthemodernage |