Managing technology entrepreneurship and innovation:

"This is the first comprehensive, rigorous and accessible textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Written by an author team with a wealth of experience teaching students how to turn their technological ideas int...

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Hauptverfasser: Trott, Paul (VerfasserIn), Hartmann, Dap (VerfasserIn), Duin, Patrick van der 1970- (VerfasserIn), Scholten, Victor (VerfasserIn), Ortt, Roland (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London Routledge, Taylor & Francis Group 2016
Schlagworte:
Online-Zugang:TUM01
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Zusammenfassung:"This is the first comprehensive, rigorous and accessible textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Written by an author team with a wealth of experience teaching students how to turn their technological ideas into a business venture and develop their entrepreneurial skills. The text is separated into three parts providing a roadmap towards successful business: - Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation - Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers' needs. - Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools"--
Beschreibung:1 Online-Ressource (xiv, 257 Seiten) Illustrationen, Diagramme
ISBN:9781315713502
DOI:10.4324/9781315713502

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