Blue Ocean Strategy for small and mid-sized companies in Germany: Development of a consulting approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Diplomica Verlag
2008
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| Schlagworte: | |
| Beschreibung: | Blue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach; Table of contents; I Preface; II Acknowledgement; 1. Introduction; 2. Market Theory and Business Strategies; 3. Why does Industries Named Red Oceans?; 4. Blue Ocean Strategy; 5. Small and Medium-Sized Enterprises in Germany; 6. Consulting Approach Based on Value Innovation; 7. Conclusion; III Bibliography; IV Appendices Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation' |
| Beschreibung: | 85 pages |
| ISBN: | 9783836614771 3836614774 |
Internformat
MARC
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| 300 | |a 85 pages | ||
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| 500 | |a Blue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach; Table of contents; I Preface; II Acknowledgement; 1. Introduction; 2. Market Theory and Business Strategies; 3. Why does Industries Named Red Oceans?; 4. Blue Ocean Strategy; 5. Small and Medium-Sized Enterprises in Germany; 6. Consulting Approach Based on Value Innovation; 7. Conclusion; III Bibliography; IV Appendices | ||
| 500 | |a Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation' | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
| _version_ | 1804176621986381824 |
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| any_adam_object | |
| author | Siegemund, Carsten |
| author_facet | Siegemund, Carsten |
| author_role | aut |
| author_sort | Siegemund, Carsten |
| author_variant | c s cs |
| building | Verbundindex |
| bvnumber | BV043786393 |
| collection | ZDB-4-EBA |
| ctrlnum | (ZDB-4-EBA)ocn679417029 (OCoLC)679417029 (DE-599)BVBBV043786393 |
| dewey-full | 658.46 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.46 |
| dewey-search | 658.46 |
| dewey-sort | 3658.46 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:35:06Z |
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| isbn | 9783836614771 3836614774 |
| language | English |
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| spelling | Siegemund, Carsten Verfasser aut Blue Ocean Strategy for small and mid-sized companies in Germany Development of a consulting approach Diplomica Verlag 2008 85 pages txt rdacontent c rdamedia cr rdacarrier Blue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach; Table of contents; I Preface; II Acknowledgement; 1. Introduction; 2. Market Theory and Business Strategies; 3. Why does Industries Named Red Oceans?; 4. Blue Ocean Strategy; 5. Small and Medium-Sized Enterprises in Germany; 6. Consulting Approach Based on Value Innovation; 7. Conclusion; III Bibliography; IV Appendices Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation' Business / Management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Wirtschaft Marketing Germany Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Unternehmensberatung (DE-588)4078592-0 gnd rswk-swf Deutschland Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Unternehmensberatung (DE-588)4078592-0 s Markterschließung (DE-588)4114519-7 s Klein- und Mittelbetrieb (DE-588)4031031-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Siegemund, Carsten Blue Ocean Strategy for small and mid-sized companies in Germany Development of a consulting approach Business / Management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Wirtschaft Marketing Germany Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Markterschließung (DE-588)4114519-7 gnd Unternehmensberatung (DE-588)4078592-0 gnd |
| subject_GND | (DE-588)4031031-0 (DE-588)4114519-7 (DE-588)4078592-0 (DE-588)4011882-4 |
| title | Blue Ocean Strategy for small and mid-sized companies in Germany Development of a consulting approach |
| title_auth | Blue Ocean Strategy for small and mid-sized companies in Germany Development of a consulting approach |
| title_exact_search | Blue Ocean Strategy for small and mid-sized companies in Germany Development of a consulting approach |
| title_full | Blue Ocean Strategy for small and mid-sized companies in Germany Development of a consulting approach |
| title_fullStr | Blue Ocean Strategy for small and mid-sized companies in Germany Development of a consulting approach |
| title_full_unstemmed | Blue Ocean Strategy for small and mid-sized companies in Germany Development of a consulting approach |
| title_short | Blue Ocean Strategy for small and mid-sized companies in Germany |
| title_sort | blue ocean strategy for small and mid sized companies in germany development of a consulting approach |
| title_sub | Development of a consulting approach |
| topic | Business / Management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Wirtschaft Marketing Germany Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Markterschließung (DE-588)4114519-7 gnd Unternehmensberatung (DE-588)4078592-0 gnd |
| topic_facet | Business / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Wirtschaft Marketing Germany Klein- und Mittelbetrieb Markterschließung Unternehmensberatung Deutschland |
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