Managing Market Relationships: Methodological and Empirical Insights
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham
Ashgate Pub.
2008
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 |
| Beschreibung: | Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma |
| Beschreibung: | 245 pages |
| ISBN: | 9781409403418 1409403416 1282344765 9781282344761 |
Internformat
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| 500 | |a Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
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Datensatz im Suchindex
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| author | Lindgreen, Adam |
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| dewey-full | 658.8/12 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 658.812 |
| dewey-search | 658.8/12 658.812 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:35:06Z |
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| isbn | 9781409403418 1409403416 1282344765 9781282344761 |
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| physical | 245 pages |
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| spelling | Lindgreen, Adam Verfasser aut Managing Market Relationships Methodological and Empirical Insights Farnham Ashgate Pub. 2008 245 pages txt rdacontent c rdamedia cr rdacarrier Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma BUSINESS & ECONOMICS / Customer Relations bisacsh Marketing research fast Relationship marketing fast Wirtschaft Relationship marketing Marketing research Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Beziehungsmarketing (DE-588)4789127-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lindgreen, Adam Managing Market Relationships Methodological and Empirical Insights BUSINESS & ECONOMICS / Customer Relations bisacsh Marketing research fast Relationship marketing fast Wirtschaft Relationship marketing Marketing research Beziehungsmarketing (DE-588)4789127-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4168907-0 (DE-588)4326109-7 |
| title | Managing Market Relationships Methodological and Empirical Insights |
| title_auth | Managing Market Relationships Methodological and Empirical Insights |
| title_exact_search | Managing Market Relationships Methodological and Empirical Insights |
| title_full | Managing Market Relationships Methodological and Empirical Insights |
| title_fullStr | Managing Market Relationships Methodological and Empirical Insights |
| title_full_unstemmed | Managing Market Relationships Methodological and Empirical Insights |
| title_short | Managing Market Relationships |
| title_sort | managing market relationships methodological and empirical insights |
| title_sub | Methodological and Empirical Insights |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Marketing research fast Relationship marketing fast Wirtschaft Relationship marketing Marketing research Beziehungsmarketing (DE-588)4789127-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Marketing research Relationship marketing Wirtschaft Beziehungsmarketing Marketingmanagement Beziehungsmanagement |
| work_keys_str_mv | AT lindgreenadam managingmarketrelationshipsmethodologicalandempiricalinsights |