The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham
Ashgate Pub.
2009
|
| Series: | Food and Agricultural Marketing
|
| Subjects: | |
| Online Access: | FAW01 FAW02 |
| Item Description: | Cover; Contents; List of Figures; List of Tables; About the Editors; About the Contributors; Foreword and Acknowledgements; PART I The European Perspective; PART II The Latin American Perspective; PART III The Near and Far East Asian Perspective; Index The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define, challenge, and open up new markets / products and services resulting from a diverse racial, ethnic, and cultural landscape |
| Physical Description: | 345 pages |
| ISBN: | 9780754681496 0754681491 1282242954 9781282242951 |
Staff View
MARC
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| 650 | 7 | |a BUSINESS & ECONOMICS / Sales & Selling / General |2 bisacsh | |
| 650 | 7 | |a Ethnic food industry |2 fast | |
| 650 | 7 | |a Food preferences |2 fast | |
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| spelling | Lindgreen, Adam Verfasser aut The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity Farnham Ashgate Pub. 2009 345 pages txt rdacontent c rdamedia cr rdacarrier Food and Agricultural Marketing Cover; Contents; List of Figures; List of Tables; About the Editors; About the Contributors; Foreword and Acknowledgements; PART I The European Perspective; PART II The Latin American Perspective; PART III The Near and Far East Asian Perspective; Index The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define, challenge, and open up new markets / products and services resulting from a diverse racial, ethnic, and cultural landscape Food BUSINESS & ECONOMICS / Economics / Macroeconomics bisacsh POLITICAL SCIENCE / Economic Conditions bisacsh BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Ethnic food industry fast Food preferences fast Food / Social aspects fast Minority consumers fast Gesellschaft Wirtschaft Ethnic food industry Food Social aspects Food preferences Minority consumers Lebensmittel (DE-588)4034870-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Lebensmittel (DE-588)4034870-2 s Marketing (DE-588)4037589-4 s 2\p DE-604 Hingley, Martin K. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lindgreen, Adam The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity Food BUSINESS & ECONOMICS / Economics / Macroeconomics bisacsh POLITICAL SCIENCE / Economic Conditions bisacsh BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Ethnic food industry fast Food preferences fast Food / Social aspects fast Minority consumers fast Gesellschaft Wirtschaft Ethnic food industry Food Social aspects Food preferences Minority consumers Lebensmittel (DE-588)4034870-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4034870-2 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_auth | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_exact_search | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_full | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_fullStr | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_full_unstemmed | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_short | The New Cultures of Food |
| title_sort | the new cultures of food marketing opportunities from ethnic religious and cultural diversity |
| title_sub | Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| topic | Food BUSINESS & ECONOMICS / Economics / Macroeconomics bisacsh POLITICAL SCIENCE / Economic Conditions bisacsh BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Ethnic food industry fast Food preferences fast Food / Social aspects fast Minority consumers fast Gesellschaft Wirtschaft Ethnic food industry Food Social aspects Food preferences Minority consumers Lebensmittel (DE-588)4034870-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Food BUSINESS & ECONOMICS / Economics / Macroeconomics POLITICAL SCIENCE / Economic Conditions BUSINESS & ECONOMICS / Commerce BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General Ethnic food industry Food preferences Food / Social aspects Minority consumers Gesellschaft Wirtschaft Food Social aspects Lebensmittel Marketing Aufsatzsammlung |
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