The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham
Ashgate Pub.
2009
|
| Schriftenreihe: | Food and Agricultural Marketing
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 |
| Beschreibung: | Cover; Contents; List of Figures; List of Tables; About the Editors; About the Contributors; Foreword and Acknowledgements; PART I The European Perspective; PART II The Latin American Perspective; PART III The Near and Far East Asian Perspective; Index The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define, challenge, and open up new markets / products and services resulting from a diverse racial, ethnic, and cultural landscape |
| Beschreibung: | 345 pages |
| ISBN: | 9780754681496 0754681491 1282242954 9781282242951 |
Internformat
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| 245 | 1 | 0 | |a The New Cultures of Food |b Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
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| 490 | 0 | |a Food and Agricultural Marketing | |
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| 500 | |a The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define, challenge, and open up new markets / products and services resulting from a diverse racial, ethnic, and cultural landscape | ||
| 650 | 4 | |a Food | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Economics / Macroeconomics |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE / Economic Conditions |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Commerce |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Sales & Selling / General |2 bisacsh | |
| 650 | 7 | |a Ethnic food industry |2 fast | |
| 650 | 7 | |a Food preferences |2 fast | |
| 650 | 7 | |a Food / Social aspects |2 fast | |
| 650 | 7 | |a Minority consumers |2 fast | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Ethnic food industry | |
| 650 | 4 | |a Food |x Social aspects | |
| 650 | 4 | |a Food preferences | |
| 650 | 4 | |a Minority consumers | |
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Datensatz im Suchindex
| _version_ | 1804176621684391936 |
|---|---|
| any_adam_object | |
| author | Lindgreen, Adam |
| author_facet | Lindgreen, Adam |
| author_role | aut |
| author_sort | Lindgreen, Adam |
| author_variant | a l al |
| building | Verbundindex |
| bvnumber | BV043786252 |
| collection | ZDB-4-EBA |
| ctrlnum | (ZDB-4-EBA)ocn609840062 (OCoLC)609840062 (DE-599)BVBBV043786252 |
| dewey-full | 381.4'1'089 339.47 381.41089 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) 339 - Macroeconomics and related topics |
| dewey-raw | 381.4'1'089 339.47 381.41089 |
| dewey-search | 381.4'1'089 339.47 381.41089 |
| dewey-sort | 3381.4 11 289 |
| dewey-tens | 380 - Commerce, communications, transportation 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:35:06Z |
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| isbn | 9780754681496 0754681491 1282242954 9781282242951 |
| language | English |
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| series2 | Food and Agricultural Marketing |
| spelling | Lindgreen, Adam Verfasser aut The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity Farnham Ashgate Pub. 2009 345 pages txt rdacontent c rdamedia cr rdacarrier Food and Agricultural Marketing Cover; Contents; List of Figures; List of Tables; About the Editors; About the Contributors; Foreword and Acknowledgements; PART I The European Perspective; PART II The Latin American Perspective; PART III The Near and Far East Asian Perspective; Index The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define, challenge, and open up new markets / products and services resulting from a diverse racial, ethnic, and cultural landscape Food BUSINESS & ECONOMICS / Economics / Macroeconomics bisacsh POLITICAL SCIENCE / Economic Conditions bisacsh BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Ethnic food industry fast Food preferences fast Food / Social aspects fast Minority consumers fast Gesellschaft Wirtschaft Ethnic food industry Food Social aspects Food preferences Minority consumers Lebensmittel (DE-588)4034870-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Lebensmittel (DE-588)4034870-2 s Marketing (DE-588)4037589-4 s 2\p DE-604 Hingley, Martin K. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lindgreen, Adam The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity Food BUSINESS & ECONOMICS / Economics / Macroeconomics bisacsh POLITICAL SCIENCE / Economic Conditions bisacsh BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Ethnic food industry fast Food preferences fast Food / Social aspects fast Minority consumers fast Gesellschaft Wirtschaft Ethnic food industry Food Social aspects Food preferences Minority consumers Lebensmittel (DE-588)4034870-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4034870-2 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_auth | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_exact_search | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_full | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_fullStr | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_full_unstemmed | The New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| title_short | The New Cultures of Food |
| title_sort | the new cultures of food marketing opportunities from ethnic religious and cultural diversity |
| title_sub | Marketing Opportunities from Ethnic, Religious and Cultural Diversity |
| topic | Food BUSINESS & ECONOMICS / Economics / Macroeconomics bisacsh POLITICAL SCIENCE / Economic Conditions bisacsh BUSINESS & ECONOMICS / Commerce bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Sales & Selling / General bisacsh Ethnic food industry fast Food preferences fast Food / Social aspects fast Minority consumers fast Gesellschaft Wirtschaft Ethnic food industry Food Social aspects Food preferences Minority consumers Lebensmittel (DE-588)4034870-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Food BUSINESS & ECONOMICS / Economics / Macroeconomics POLITICAL SCIENCE / Economic Conditions BUSINESS & ECONOMICS / Commerce BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General Ethnic food industry Food preferences Food / Social aspects Minority consumers Gesellschaft Wirtschaft Food Social aspects Lebensmittel Marketing Aufsatzsammlung |
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