Hospitality marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons
[2010]
|
| Ausgabe: | Fifth edition |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 FLA01 |
| Beschreibung: | Online resource; title from e-book title screen (EbscoHost platform, viewed February 17, 2014) |
| Beschreibung: | 1 online resource (xv, 656 pages) color illustrations |
| ISBN: | 9780470406069 0470406062 9780470088586 0470088583 |
Internformat
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| 245 | 1 | 0 | |a Hospitality marketing management |c Robert D. Reid, David C. Bojanic |
| 250 | |a Fifth edition | ||
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| 505 | 8 | |a pt. 1. Introduction to hospitality marketing -- The functions of marketing -- Introduction to hospitality services marketing -- pt. 2. Understanding and targeting hospitality consumers -- Understanding the behavior of hospitality consumers -- Market segmentation and positioning -- pt. 3. Marketing planning and information -- Developing a marketing plan -- Information systems for marketing decisions -- pt. 4. Product-service mix and distribution strategies -- Developing a new products and services -- Managing products and services -- Marketing channels -- Electronic commerce -- pt. 5. Promotions strategy -- Promotion and advertising -- Advertising and media planning -- Sales promotions, merchandising, and public relations -- Personal selling -- pt. 6. Pricing strategy and destination marketing -- Pricing strategy -- Destination marketing | |
| 505 | 8 | |a Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Small Business |2 bisacsh | |
| 650 | 7 | |a Food service / Marketing |2 fast | |
| 650 | 7 | |a Hospitality industry / Marketing |2 fast | |
| 650 | 7 | |a Restaurants / Marketing |2 fast | |
| 650 | 7 | |a Toeristenindustrie |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Hospitality industry |x Marketing |a Food service |x Marketing |a Restaurants |x Marketing | |
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Datensatz im Suchindex
| _version_ | 1804176607900860416 |
|---|---|
| any_adam_object | |
| author | Reid, Robert D. |
| author_facet | Reid, Robert D. |
| author_role | aut |
| author_sort | Reid, Robert D. |
| author_variant | r d r rd rdr |
| building | Verbundindex |
| bvnumber | BV043779306 |
| collection | ZDB-4-EBA |
| contents | pt. 1. Introduction to hospitality marketing -- The functions of marketing -- Introduction to hospitality services marketing -- pt. 2. Understanding and targeting hospitality consumers -- Understanding the behavior of hospitality consumers -- Market segmentation and positioning -- pt. 3. Marketing planning and information -- Developing a marketing plan -- Information systems for marketing decisions -- pt. 4. Product-service mix and distribution strategies -- Developing a new products and services -- Managing products and services -- Marketing channels -- Electronic commerce -- pt. 5. Promotions strategy -- Promotion and advertising -- Advertising and media planning -- Sales promotions, merchandising, and public relations -- Personal selling -- pt. 6. Pricing strategy and destination marketing -- Pricing strategy -- Destination marketing Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty |
| ctrlnum | (ZDB-4-EBA)ocn825767989 (OCoLC)825767989 (DE-599)BVBBV043779306 |
| dewey-full | 647.94068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647.94068/8 |
| dewey-search | 647.94068/8 |
| dewey-sort | 3647.94068 18 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
| edition | Fifth edition |
| format | Electronic eBook |
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| id | DE-604.BV043779306 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:34:53Z |
| institution | BVB |
| isbn | 9780470406069 0470406062 9780470088586 0470088583 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029190366 |
| oclc_num | 825767989 |
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| physical | 1 online resource (xv, 656 pages) color illustrations |
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| publishDate | 2010 |
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| publisher | John Wiley & Sons |
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| spelling | Reid, Robert D. Verfasser aut Hospitality marketing management Robert D. Reid, David C. Bojanic Fifth edition Hoboken, New Jersey John Wiley & Sons [2010] 1 online resource (xv, 656 pages) color illustrations txt rdacontent c rdamedia cr rdacarrier Online resource; title from e-book title screen (EbscoHost platform, viewed February 17, 2014) pt. 1. Introduction to hospitality marketing -- The functions of marketing -- Introduction to hospitality services marketing -- pt. 2. Understanding and targeting hospitality consumers -- Understanding the behavior of hospitality consumers -- Market segmentation and positioning -- pt. 3. Marketing planning and information -- Developing a marketing plan -- Information systems for marketing decisions -- pt. 4. Product-service mix and distribution strategies -- Developing a new products and services -- Managing products and services -- Marketing channels -- Electronic commerce -- pt. 5. Promotions strategy -- Promotion and advertising -- Advertising and media planning -- Sales promotions, merchandising, and public relations -- Personal selling -- pt. 6. Pricing strategy and destination marketing -- Pricing strategy -- Destination marketing Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty BUSINESS & ECONOMICS / Small Business bisacsh Food service / Marketing fast Hospitality industry / Marketing fast Restaurants / Marketing fast Toeristenindustrie gtt Marketing gtt Wirtschaft Hospitality industry Marketing Food service Marketing Restaurants Marketing Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketing (DE-588)4037589-4 s 1\p DE-604 Bojanic, David C. Sonstige oth Erscheint auch als Druck-Ausgabe Reid, Robert D . Hospitality marketing management 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Reid, Robert D. Hospitality marketing management pt. 1. Introduction to hospitality marketing -- The functions of marketing -- Introduction to hospitality services marketing -- pt. 2. Understanding and targeting hospitality consumers -- Understanding the behavior of hospitality consumers -- Market segmentation and positioning -- pt. 3. Marketing planning and information -- Developing a marketing plan -- Information systems for marketing decisions -- pt. 4. Product-service mix and distribution strategies -- Developing a new products and services -- Managing products and services -- Marketing channels -- Electronic commerce -- pt. 5. Promotions strategy -- Promotion and advertising -- Advertising and media planning -- Sales promotions, merchandising, and public relations -- Personal selling -- pt. 6. Pricing strategy and destination marketing -- Pricing strategy -- Destination marketing Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty BUSINESS & ECONOMICS / Small Business bisacsh Food service / Marketing fast Hospitality industry / Marketing fast Restaurants / Marketing fast Toeristenindustrie gtt Marketing gtt Wirtschaft Hospitality industry Marketing Food service Marketing Restaurants Marketing Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4037589-4 |
| title | Hospitality marketing management |
| title_auth | Hospitality marketing management |
| title_exact_search | Hospitality marketing management |
| title_full | Hospitality marketing management Robert D. Reid, David C. Bojanic |
| title_fullStr | Hospitality marketing management Robert D. Reid, David C. Bojanic |
| title_full_unstemmed | Hospitality marketing management Robert D. Reid, David C. Bojanic |
| title_short | Hospitality marketing management |
| title_sort | hospitality marketing management |
| topic | BUSINESS & ECONOMICS / Small Business bisacsh Food service / Marketing fast Hospitality industry / Marketing fast Restaurants / Marketing fast Toeristenindustrie gtt Marketing gtt Wirtschaft Hospitality industry Marketing Food service Marketing Restaurants Marketing Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Small Business Food service / Marketing Hospitality industry / Marketing Restaurants / Marketing Toeristenindustrie Marketing Wirtschaft Hospitality industry Marketing Food service Marketing Restaurants Marketing Gastgewerbe |
| work_keys_str_mv | AT reidrobertd hospitalitymarketingmanagement AT bojanicdavidc hospitalitymarketingmanagement |