Die Zukunft des Marketing ist mobil!: Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Hamburg
Diplomica Verlag
2014
|
| Schlagworte: | |
| Online-Zugang: | DE-526 DE-521 DE-384 DE-12 DE-1043 DE-1102 DE-858 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-2070s DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-523 DE-B768 |
| Beschreibung: | Includes bibliographical references Die voranschreitende Globalisierung und Weiterentwicklungen der Informations- und Kommunikationstechnologien haben die Gesellschaft und das Konsumentenverhalten nachhaltig verändert und geprägt. Mobilität und Individualisierung zählen heute zu den zentralen Charaktereigenschaften der Gesellschaft. Standardisierte Massenbotschaften finden immer weniger Aufmerksamkeit bei den Konsumenten, weil diese eine direkte und individuelle Form der Ansprache wünschen und erwarten |
| ISBN: | 9783842839892 3842839898 3842889895 9783842889897 |
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Datensatz im Suchindex
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| author | Meyer, Nicole |
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| author_sort | Meyer, Nicole |
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| building | Verbundindex |
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| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043778906 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-23T04:02:46Z |
| institution | BVB |
| isbn | 9783842839892 3842839898 3842889895 9783842889897 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029189966 |
| oclc_num | 899941981 1195543549 |
| open_access_boolean | |
| owner | DE-384 DE-521 DE-634 DE-526 DE-12 DE-1043 DE-1102 DE-858 DE-Aug4 DE-1050 DE-573 DE-1051 DE-898 DE-BY-UBR DE-860 DE-861 DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-91 DE-BY-TUM DE-M347 DE-92 DE-523 DE-1049 DE-2070s DE-B768 |
| owner_facet | DE-384 DE-521 DE-634 DE-526 DE-12 DE-1043 DE-1102 DE-858 DE-Aug4 DE-1050 DE-573 DE-1051 DE-898 DE-BY-UBR DE-860 DE-861 DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-91 DE-BY-TUM DE-M347 DE-92 DE-523 DE-1049 DE-2070s DE-B768 |
| psigel | ZDB-4-EBA ZDB-5-WEB ZDB-5-WMW |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Diplomica Verlag |
| record_format | marc |
| spellingShingle | Meyer, Nicole Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / E-Commerce / Internat Marketing bisacsh Business / Communication systems fast Electronic commerce fast Internet advertising fast Mobile commerce fast Telemarketing fast Wirtschaft Business Communication systems Internet advertising Electronic commerce Mobile commerce Telemarketing |
| title | Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing |
| title_auth | Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing |
| title_exact_search | Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing |
| title_full | Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing Nicole Meyer |
| title_fullStr | Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing Nicole Meyer |
| title_full_unstemmed | Die Zukunft des Marketing ist mobil! Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing Nicole Meyer |
| title_short | Die Zukunft des Marketing ist mobil! |
| title_sort | die zukunft des marketing ist mobil grundlagen voraussetzungen und instrumente des mobile marketing |
| title_sub | Grundlagen, Voraussetzungen und Instrumente des Mobile Marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / E-Commerce / Internat Marketing bisacsh Business / Communication systems fast Electronic commerce fast Internet advertising fast Mobile commerce fast Telemarketing fast Wirtschaft Business Communication systems Internet advertising Electronic commerce Mobile commerce Telemarketing |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / E-Commerce / Internat Marketing Business / Communication systems Electronic commerce Internet advertising Mobile commerce Telemarketing Wirtschaft Business Communication systems |
| work_keys_str_mv | AT meyernicole diezukunftdesmarketingistmobilgrundlagenvoraussetzungenundinstrumentedesmobilemarketing |