Game Data Analysis - Tools and Methods:
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Thibault, Coupart (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Birmingham Packt Publishing 2013
Schlagworte:
Online-Zugang:FAW01
FAW02
Beschreibung:This book features an introduction to the basic theoretical tenets of data analysis from a game developer's point of view, as well as a practical guide to performing gameplay analysis on a real-world game. This book is ideal for video game developers who want to try and experiment with the game analytics approach for their own productions. It will provide a good overview of the themes you need to pay attention to, and will pave the way for success. Furthermore, the book also provides a wide range of concrete examples that will be useful for any game data analysts or scientists who want to impro
Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Context and Themes in Games; The rise of game analytics; Themes in games; The desire for reward; Ownership; Reputation; Achievement and collection; The desire for challenge; Complexity and difficulty; Competition between players; Desire for imagination; Discovery; Emotions and sensations; Immersion, story, and universe; Desire for entertainment; Distraction; Romping; From themes to engagement; Video game as a service; Free-to-play and engagement; References; Summary
Chapter 2: Common Key Performance Indicators of Game Data AnalysisDefinition and framework of Key Performance Indicators; Criteria; Structure; Acquisition of new players; Retention of players; Monetization of players; Working regularly with KPIs; Summary; Chapter 3: Environment and Tools for Data Analysis; Typical programming environment for data mining and storage; MySQL; NoSQL; Hadoop and Hive; Tools available on the market for quick data mining; Available free tools; Facebook Insights; Google Analytics; Commercial solutions; Kontagent; Honey Tracks; Flurry Analytics
Tools available for analysisOpen source tools; R-Project; Summary; Chapter 4: Game Analytics and Generation of Content; The A/B testing; The multivariate testing; Recommendations for good practices; Case study -- monetization pop up; Inventory of each feature; Concrete examples of versioning; First example; Second example; Summary; Chapter 5: Advanced Analysis and Statistical Methods; General statistical description; Central tendencies; Dispersion tendencies; Statistical distribution and laws; Correlation and regression between variables; Types of variables; Chi-squared test; Linear regression
Logistic regressionMachine learning; Definition; Supervised learning; Unsupervised learning; Summary; Chapter 6: Data Visualization; Recommendations for good practices; Basic recommendations; Typical data visualization tools; Line chart; Bar chart; Round chart; Heatmap; Graphic semiology; Typical traps of data visualization; The choice of the scale -- values on axis; The choice of the scale -- equivalence and units between variables; Summary; Chapter 7: Limits of Game Data Analysis; Which game analytics should be used; Game analytics as a tool; Game analytics must serve your team
When starting, focus your attention on simple practicesWhat game analytics should be not used for; Keep away from numbers; Practices that need to be avoided; Summary; Index
ISBN:9781849697910
1849697914
1306157749
9781306157742
1849697906
9781849697903

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!