Apple confidential 2.0: the definitive history of the world's most colorful company
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Bibliographische Detailangaben
1. Verfasser: Linzmayer, Owen W. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: San Francisco, Calif. No Starch Press ©2004
Schlagworte:
Online-Zugang:FAW01
FAW02
Beschreibung:Revised edition of: Apple confidential. 1999
Includes bibliographical references (pages 307-309) and index
Title; Dedication; Contents; Acknowledgments; Introduction; The Genesis Of Apple; Woz's Wanderings; The Apple III Fiasco; Code Names Uncovered; Millionaire Mania; The Strangest Bedfellow Of All; From Xerox, With Love; The Making Of Macintosh; Macintosh Insiders; The Greatest Commercial That Almost Never Aired; The Mac Meets The Press; Mac Models Timeline; Why 1985 Wasn't Like 1984; Telecom Troubles; The Remarkable Rise And Fabulous Fall Of John Sculley; Windows: What Went Wrong?; The Fallen Apple; What Jobs Did Next; The Pixar Phenomenon; The Star Trek Saga; From Diesel To Doctor
The second edition of this bestseller examines the tumultuous history of America's best-known Silicon Valley start-up, from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, including Apple's recent move into the music business. This updated and expanded edition is full of juicy quotes, timelines, charts, and photos
Beschreibung:x, 323 pages
ISBN:9781593270797
1593270798
9781593270100

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