From great to gone: why FMCG companies are losing the race for customers
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Farnham
Gower
[2014]
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xi, 161 Seiten Illustrationen 25 cm |
| ISBN: | 9781472435569 |
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MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043773846 | ||
| 003 | DE-604 | ||
| 005 | 20170404 | ||
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| 008 | 160920s2014 xxka||| |||| 00||| eng d | ||
| 010 | |a 013045524 | ||
| 020 | |a 9781472435569 |c Print, hbk |9 978-1-4724-3556-9 | ||
| 035 | |a (DE-599)BVBBV043773846 | ||
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| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.4/012 |2 23 | |
| 100 | 1 | |a Lorange, Peter |d 1943- |e Verfasser |0 (DE-588)124178987 |4 aut | |
| 245 | 1 | 0 | |a From great to gone |b why FMCG companies are losing the race for customers |c Peter Lorange and Jimmi Rembiszewski |
| 264 | 1 | |a Farnham |b Gower |c [2014] | |
| 300 | |a xi, 161 Seiten |b Illustrationen |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumer goods | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Strategic planning | |
| 700 | 1 | |a Rembiszewski, Jimmi |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ePUB |z 978-1-4724-3558-3 |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029184913 | ||
Record in the Search Index
| _version_ | 1804176598241378304 |
|---|---|
| adam_text | FROM GREAT TO GONE
/ REMBISZEWSKI, JIMMI.
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE DILEMMAS OF FMCGS IN THE 21ST CENTURY
THE RISE OF THE POST-MILLENNIUM CONSUMER
FROM FMCGS TO FICGS: BRIDGING THE INNOVATION GAP
EXTERNAL BARRIERS TO INNOVATION
INTERNAL BARRIERS TO INNOVATION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Lorange, Peter 1943- Rembiszewski, Jimmi |
| author_GND | (DE-588)124178987 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043773846 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:34:43Z |
| institution | BVB |
| isbn | 9781472435569 |
| language | English |
| lccn | 013045524 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029184913 |
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| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | xi, 161 Seiten Illustrationen 25 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Gower |
| record_format | marc |
| spelling | Lorange, Peter 1943- Verfasser (DE-588)124178987 aut From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski Farnham Gower [2014] xi, 161 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing research Consumer behavior Consumer goods New products Strategic planning Rembiszewski, Jimmi Verfasser aut Erscheint auch als Online-Ausgabe, ePUB 978-1-4724-3558-3 Erscheint auch als Online-Ausgabe, ePDF 978-1-4724-3557-6 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029184913&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lorange, Peter 1943- Rembiszewski, Jimmi From great to gone why FMCG companies are losing the race for customers Marketing research Consumer behavior Consumer goods New products Strategic planning |
| title | From great to gone why FMCG companies are losing the race for customers |
| title_auth | From great to gone why FMCG companies are losing the race for customers |
| title_exact_search | From great to gone why FMCG companies are losing the race for customers |
| title_full | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_fullStr | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_full_unstemmed | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_short | From great to gone |
| title_sort | from great to gone why fmcg companies are losing the race for customers |
| title_sub | why FMCG companies are losing the race for customers |
| topic | Marketing research Consumer behavior Consumer goods New products Strategic planning |
| topic_facet | Marketing research Consumer behavior Consumer goods New products Strategic planning |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029184913&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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